Australian businesses lag behind other countries when it comes to an online presence, particularly small businesses. In a survey conducted by the Bank of Queensland, more than 60% of small business do not have enough time for an online presence, and approximately 90% do not have a website. This overly cautious attitude to the social media bandwagon is not doing Australian small businesses any favours. Action must be taken, because sales have always been social, and trust is now dependent on virtual communication for sales performance and success.
Charlie Carter is part of Bluewire’s alumni. Charlie was a web strategy advisor in 2010 until he went out on his own and started his company Webbism.
Blog posts by Charlie
One case study particularly stood out which involved an interaction @NetRegistry had had with a fellow Twitter user.
How would you rate this example as a first impression for a business engaging a potential client?
Notice how NetRegistry were able to intercept this conversation and direct the user to the relevant product page in a clear and professional manner.
It is now becoming more common for brands to develop social media strategies to monitor and engage discussions about their products in the social web.…Continue Reading
To RT or not to RT, that is the question.
RT (for those unfamiliar with the abbreviation) stands for retweet and if you’ve ever come across anything interesting, funny or simply worth sharing to your followers you may have ‘retweeted a tweet’ at some point.
A retweet in basic terms is to repeat/cite a message (a tweet) by somebody on Twitter. There are a few ways to achieve this but the most common method is to begin the tweet with ‘RT’ followed by the username of the person who tweeted it and finally duplicate the content of the original message.