Is your marketing team using hashtags to their full advantage?
Whether it is promoting a Facebook social post to a stay-at-home mum, or posting a Twitter campaign to people interested in the Tour de France, social media allows marketing teams to direct their efforts more effectively.
Hashtags are an intrinsic part of social media, created when the huge volume of content became too much to handle – some organisation was needed. They were a user-innovation that was eventually adopted by Twitter. They became a key part of the user experience, acting now as an official feature of the platform by allowing hashtags to be hyperlinked.…Continue Reading