Updated on March 17th, 2019
There’s an insane amount of competition for web traffic out there already: don’t compete against yourself.
Web traffic cannibalization occurs when you send your audience in multiple directions rather than toward one clear destination. This can really hurt your bottom line, so here’s how to stop getting in your own way with web traffic.
Are you guiding your visitors to your site from social networks, or are you leading them away? It may seem wise to put social media buttons everywhere you can, but in many cases all you’re doing is helping people off of your site.…Continue Reading