You are now your own ad agency.
This is how you have to think of yourself if you are going to create and deploy a content marketing campaign. The “big boys” have ad agencies or departments, and they pay those agencies/employees huge amounts of money for TV and other media advertising.
They also have separate agencies/departments to run their content marketing campaigns. They pay those agencies/employees big bucks too. Unless you are Coca-Cola or Geico, you don’t have that kind of money available to you.
You and your team (if you have one) have to develop the best marketing campaign possible within your budget and human resources that will take a very specific and sequential set of elements – 4 in total.…Continue Reading