Kyle Zenchyson

The other week you may have been graced with a brief email thanking you for making up the three million Australians subscribed to LinkedIn.

The archetypal message was complete with a photo of happy LinkedIn users and a personal signature from the Australian managing director. You probably would have also skimmed it for 20 seconds before hitting delete. Beyond the simplistic efforts to keep in touch with LinkedIn members, the self-proclaimed milestone may be worth noting.

Unique viewers vs. active users
Social Media News does bring up an important fact.…