Former Copywriting Intern (2011)

Laura Elvery is part of Bluewire’s almuni. Laura did a copywriting internship with Bluewire Media in 2011 and continued on a contractor.

Blog posts by Laura

Posted on May 25, 2011 by Laura Elvery

Money and Motivation

The latest event by Girls Learning About Money

Richard Flint, he of the Hawaiian shirt, straight-talk and multiple PhDs, gave the keynote address at Thursday’s GLAM event. Richard travels the world to speak at over 200 events each year on matters of behaviour, motivation, success and money. Resilience is his second favourite word (love is his number one.)

Bluewire Media has enjoyed a relationship with GLAM (Girls Learning About Money) since 2007. We are a proud supplier sponsor, looking after their website and email marketing. Lesley Hays and I attended GLAM’s latest seminar, hosted monthly to discuss investment, the stock market, real estate, prenuptial agreements and—next month—profitable home renovation.…

Posted on May 17, 2011 by Laura Elvery

Guess who’s coming to dinner?

THE MARKETING GENIUS OF GUEST BLOGGING

Besides the fact that Steph Bowe is seventeen years old and her first book was published when she was sixteen (I think I was selling ice-cream) she has also appeared at prestigious writers’ festivals and contributed pieces to The Age (I got to wear a pink hat.)

And she is now guest blogging for Brisbane City Council.

A couple of questions:

What on earth have I been doing with my time?
Whose clever idea is this guest blog thing?

GUEST POSTS FOR VARIETY

A friend sent me a link to ibrary, Brisbane City Council’s new, dedicated website for high school students.…

Posted on Apr 20, 2011 by Laura Elvery

Rekindling the Love: Fry Knows Best

There’s a time for restraint and a time for love; a time for discreet, straightforward copy, and a time for using absolutely the most interesting words to tell your story. British legend Stephen Fry thinks it’s a real shame that more speakers and writers of the English language don’t love language. He believes too many of us feel that “words belong to other people.”

Stephen Fry Kinetic Typography – Language from Matthew Rogers on Vimeo.

TOO PEDANTIC FOR WORDS

Sadly, I doubt Stephen Fry would like me. In his tirade against the hounds of the English language, he chides Lynne Truss with her grammar and punctuation book “Eats, Shoots and Leaves”.…

Posted on Apr 12, 2011 by Laura Elvery

Working with Words: Tips from Practical SEO Copywriting by Glenn Murray

Kangaroos and Coffee

Glenn Murray does it with kangaroos, but it could be with anything. Try it with ice-cream, or cars. Coffee or air conditioning. If you want visitors to find your website (and find it remarkable), you need to write copy that helps them find you. Relevant, quality content and strategic, keywords act as signals for your readers. And if signals are important for humans, they are doubly important for Google.