Are you neglecting the importance of content marketing for the overall success of your website?
That could be a big mistake. As of December 2015, 40% of the world’s population is using the Internet. The figures rise up to 86.75% in the US, and 89.9% in the UK. Those numbers are too big to ignore, and that’s exactly what you’re doing if you don’t care about content marketing.
Many marketers understand the importance of content marketing strategies, but they fail to make them effective. The most common problem is the shotgun approach: marketers think more is better, so they don’t care too much about the content’s quality as long as it meets their criteria of quantity.…Continue Reading