Top digital marketers just keep on telling us that content is king. I don’t question the idea behind these words, but I don’t agree with the word “king”. Kings are not chosen. And what you get with your content strongly depends on the number of people, who chose it. So I would say that content is the “elect” of today’s online marketing.
But how can people choose your content among thousands of similar pieces if they don’t even know it exists? You have to devote a lot of effort to promoting it in order to get decent results.…Continue Reading