Regular, consistent and sustainable traffic…
That’s what you want from your content marketing efforts, right?
Because more sustainable traffic will mean more leads and eventually more sales.
But how do you make it happen? What TYPE of content delivers the most traffic to your website over time?
It’s the type of content that doesn’t go out of style. It’s helpful and interesting today and will still be helpful and interesting in 6, 12 or 18 months time.
It’s evergreen content.
What Evergreen Content Isn’t
Before we talk more about evergreen content and what makes it compelling, it’s helpful to discuss what evergreen content isn’t.…Continue Reading