Designing a winning Facebook campaign that generates page views, event responses, positive comments, likes and even revenue needs more than just a killer idea. To create engagement on Facebook and reach your target audience, captivating visual assets are required.
In fact, without the right visual assets your posts will be largely ignored. On a platform that is so heavily populated by images, it’s important that your visual assets stand out.
However, if you don’t follow Facebook’s image sizing and dimensions protocol, you’ll have a hard time creating eye-catching posts that attract current and future clientele.…Continue Reading