89% of Australian adults own a smartphone… And our love for our phones is deeply embedded in our culture, with over 60% of us ready to give up TV instead of our mobile phone.
While email marketing still has its place, SMS marketing is pivotal to directly communicate highly relevant messages with your target audience.
With a character count of 160, similar to Twitter, why and how should you integrate SMS into your content strategy?
SMS, with an objective to drive customer actions that are profitable, is the enabler to attract and acquire a clearly defined audience by distributing relevant and consistent content.…
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