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Sam Sargent

Web Strategy Advisor (Development)

Home / Archives for Sam Sargent

Sam Sargent

Sam Sargent is a highly experienced web developer specialising in IT and Communications Design.

Sam has been working with Bluewire Media for four years, and his native genius is ‘using tools to make life easier’.  He constantly researches and experiments with applications and programs to find the right tool for the job and – taking this even further – enjoys developing customised resources and bridging programs, with a keen interest in forward-engineering (designing digital solutions for time-consuming, clunky or out-dated processes).

He is an active member of the SES, plays touch football, got a Go-Pro for Christmas, and applies all his tech-savvy skills to his wife’s mobile beauty & day spa business – Home Spa in Brisbane.

Connect with Sam

Twitter (@unitseven) Linkedin Google+ Github

Blog posts by Sam



Posted on Oct 23, 2013 by Sam Sargent

Sick of sending multiple screenshot instructions? Use LICEcap and say it with a .GIF

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I tweeted about finding this little piece of software the other day. Since then I’ve used it multiple times daily and so I needed to share it with a wider audience. (No one follows me on Twitter ;)

If you do anything remotely like me and need to explain a process or point someone in the right direction, usually it’s 15 screenshots, into Photoshop with the paintbrush set to red, circling away and drawing arrows like a mad man. Not anymore.

LICEcap can capture an area of your desktop and save it directly to a .GIF…

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How to
tips, free software


Posted on Oct 22, 2013 by Sam Sargent

Getting your Event’s details in Google results

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Search Result Preview

The Google Algorithm is clever but sometimes you can help it out by giving it a little nudge in the right direction. With some help, it’ll be able to highlight extra information in your search listings to make it easier for users to find what they’re looking for.

Normally you don’t have a whole lot of control over what a result looks like. A search engine will find what it thinks is most relevant and you’re pretty much stuck with that. By including micro-data that the search engine can consume, you can have a bit more control over what your search listing includes.…

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How to
google, tips


Posted on Mar 8, 2013 by Sam Sargent

How to get a custom short URL to map to Bit.ly

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So you want a trendy short URL? The following will show you how we went about setting up bluewi.re as our default Bit.ly URL.

Step 1

The first step is find and decide on a short domain. You want something short and memorable, the trouble is with the popularity of Twitter and URL shorteners these days, the limited pool of really short, quality domains is getting even smaller. Domainr is a handy little website that will come up with clever uses of TLDs (Top Level Domains – think .me, .com.au etc) based on your input.…

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2 Comments
Web Marketing, How to
bit.ly, URL Shorteners


Posted on Sep 28, 2012 by Sam Sargent

Using Facebook’s hidden, counter-intuitive feature to improve engagement on your page

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Updated on February 7th, 2013

I’m all about learning and sharing this week so here is another short one on how to improve your business’ “other” Social Media page, Facebook.

This isn’t news to our Social Media team but, for a simple developer who doesn’t spend much (read any) time on Facebook, I was a little surprised with how hidden and counter-intuitive the Recent Posts by Others section of a Businesses  Facebook Timeline is.

Sometimes (ideally quite often), people post nice things on a company’s Facebook Timeline and when it happens, you want this to be visible to all your fans and prospective followers.…

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Facebook, Social Media
Facebook, comments, Facebook Timeline, instructions


Posted on Sep 26, 2012 by Sam Sargent

How to create the new Twitter profile in 4 steps

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Updated on February 7th, 2013

Twitter launched a new user profile design across their Web, iPhone, iPad & Android apps last week allowing further customisation of your profile. I wasn’t aware and chances are a few of our readers (maybe you?) missed this as well so I thought why not share the quick tip so you too can make the most of the new design.

According to Mashable, only 8% of the top 100 brands have taken advantage of the new setting so here’s your chance to get ahead of the big guys.…

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Twitter
Twitter, branding, instructions


Posted on Feb 28, 2012 by Sam Sargent

Navigate Twitter ‘Like a Boss’ – 24 helpful keyboard short-cuts you probably didn’t know about

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Updated on July 8th, 2013

A little known feature (to me anyway) of twitter.com is that it can be used solely via a keyboard. You can do everything from go to one of your followers profiles, direct message, load new tweets, retweet, reply & more.

My favourite has to be the ‘.’ (full stop) It’s a much more efficient way of loading new tweets & scrolling back to the top when you’ve left a twitter window open in the background.

Simply hit Shift + ? (as if you were typing a question mark) on any twitter page to bring up the list of short-cuts.…

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Twitter, Intermediate, Step by Step
Twitter, helpful hints, shortcuts


Posted on Sep 1, 2011 by Sam Sargent

A handy new Mobile Friendly site ‘Takes Off’ at Brisbane Airport

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The first of a few mobile projects in the pipeline for BAC here at Bluewire Media, has officially launched or “taken off” if you can excuse the pun. Quietly tonight, while the usual busy Brisbane Airport slows down just a tad, the launch button on their new Mobile Optimised Website was pushed.

We’re pretty of proud of this project here at Bluewire and if you’re anything like me I think you’ll agree this will be a very handy addition to the online presence of Brisbane Airport. How many times have you been sitting in the domestic terminal pick up area, getting those glaring looks from security guards, just wishing you knew when your partners plane was landing??…

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5 Comments
Web Strategy
website launch, mobile


Posted on Aug 23, 2011 by Sam Sargent

Funny but True: Social Media ROI – Don’t be the Shmoo

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Updated on May 2nd, 2016

Just watched this video from Socialnomics and had to share it. While funny, it stuck a cord when comparing the measurement of the ROI’s from different mediums.

Are you the company Shmoo? (CMO) Is your social media presence entrusted to the intern?

The ROI of Social Media is that your business still exists in 5 years…

Interesting take. Is that a fair statement or just more BS?

I’d love to hear what you think……

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2 Comments
Social Media
social media


Posted on Jul 27, 2011 by Sam Sargent

Facebook launches ‘Facebook for Business’ – An ‘education centre’ for businesses using Facebook

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We’ve blogged before on How to create a Business Page on Facebook but now you can hear it straight from the horses mouth.

Facebook has recently launched the “Facebook for Business” website which is aimed at providing a step-by-step guide to help small businesses use and make the most of the social networking site. If you’re struggling with the basics or even just after some new ideas to improve how your using it at the moment, I suggest you check it out.

Facebook joins Twitter who has had a “Twitter for Business” resource for a little while now.…

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4 Comments
Facebook, Social Media, Twitter
Facebook, resources, tiwtter


Posted on Jun 30, 2011 by Sam Sargent

Add +1 to your pages and help your website stand out – Why Google+ makes the +1 button important

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You’ve probably seen these Google +1 buttons around the place. While I knew Google might be onto something, it hadn’t really clicked for me until until now. Today I got an invite and signed up to the new Google + Project. It’s basically Google’s answer to Facebook.

Seeing the below in my profile screen inside Google + has made the little +1 button make a whole lot more sense and seem that much more of an important addition to your website. All your +1’s while not only having an impact on search results*, will show up in the streams and profiles of everyone using Google +.…

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4 Comments
Web Strategy, Facebook, Business
google, +1 button


Posted on Jan 18, 2011 by Sam Sargent

To tweet or not to tweet, that is the question! Here’s the answer…

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Tweet!

If you’re not convinced your business needs to have a twitter account, continue reading. I’d like to share a story about a recent interaction I’ve had that might help to see the value you can add to your customers.

I’m off to Japan snowboarding next week (yes that’s me rubbing it in!) and needed to organise my Travel Insurance last night. I’ve used World Nomads before which meant I had an account already and figured I would just stick with them. My last overseas trip was so long ago that I had forgotten my user-name.…

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4 Comments
Social Media, Twitter
social media, Twitter, brand advocate, customer service
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