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Selina Power

Web Strategy Advisor (Social Media)

Home / Archives for Selina Power

Selina Power

Selina Power is a social media specialist and a commentator for one of the Top 20 Business Blogs in Australia, Bluewire Media, and is also a writer for Business2Community, Innovation Social, and American blogs Mashable and Incentivize.

Selina’s native genius moniker, ‘Social Media Powerhouse’, is pretty apt, as she has been in the social media and digital marketing industry for over six years and has worked with non-profit organisations and large commercial companies. She is also the owner of two successful online companies and has been featured on Nova (Brisbane), ABC Radio and has guest lectured about social media at QUT and Griffith Universities.

Selina co-created the Social Media Planning Template which has been downloaded 1,000+ times worldwide. Selina is always on the look out for the next social media trend and gadgets.

You can follow @SelinaPower on Twitter or read her blog http://innovationsocial.wordpress.com/

Connect with Selina

Twitter (@Selina_Power) Linkedin Google+

Latest Tweet by @Selina_Power

Blog posts by Selina



Posted on Nov 21, 2013 by Selina Power

Instagram 5 Minute Marketing Plan Infographic

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Instagram 5 Minute Marketing Plan

Instagram marketing

Instagram is a great way to share your organisation’s stories via pictures. The easy to use filters make your snaps look like a pro’s taken them, and you can interact with your followers instantly.

Improve how you use Instagram with these simple to follow steps and the good news is you’ll only need 5 minutes a day.  You can download the tips as a PDF in the Instragram 5 Minute Daily Marketing Plan.

Instagram Marketing Plan Infographic

Share This Infographic

If you’d like to embed this on your website, right click and ‘save as’ and link back to this page, or copy and paste the code below.…

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8 Comments
Social Media
Instagram


Posted on Nov 13, 2013 by Selina Power

LinkedIn Marketing Strategy Infographic

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LinkedIn Marketing Strategy Infographic

Growing your LinkedIn Networks to produce qualified leads with this 5 Minute Daily Plan – LinkedIn Marketing Strategy Infographic for users beginner, intermediate and advanced.

With these simple to follow steps and only 5 minutes a day you will soon be receiving more connection requests, more engagement and have more people viewing your social media profile.

Please click to tweet

Bonus: LinkedIn Daily Marketing Plan – Master LinkedIn in just 5 minutes a day with this easy-to-use plan.

 by Bluewire Media.

Share This On Your Blog

If you’d like to embed this on your website, right click and ‘save as’ and link back to this page, or copy and paste the code below.…

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51 Comments
Web Marketing
social media, tips, LinkedIn, Content Marketing


Posted on Oct 17, 2013 by Selina Power

10 free fonts you can download now

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How to download the fonts

Downloading the fonts is nice and simple! Once you have hit the DOWNLOAD HERE link under the selected fonts you would like download, follow the prompts to download. Once the font has been downloaded some of the fonts will download as ZIP file. So you will need a program like WINRAR or Zipeg to unpack the font. You will now see a file with the extension .ttf or .rtf. Simply double click the file and then select install. The font will now be installed and ready to use in word, pages and any other program that uses fonts.…

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1 Comment
Twitter, Blogging, YouTube, Instagram, Google+, Web Marketing, Email Marketing, Web Design, Facebook, Social Media


Posted on Aug 29, 2013 by Selina Power

5 Free Google Analytics Dashboards That You Can Download Right Now

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eccommerce dashboard

Google Analytics Dashboards

Any social media specialist or digital marketing consultant will tell you that the key to their success for their clients is data. We love data. We like to know how many unique visitors have visited our pages, what path they took to reach particular pages or what they typed into Google to find your website. The amount of data that is available about your website traffic is never ending but not many people know how we get all of the data.

Here is a hint, it takes about 5 minutes to set up and then it just collects the data automatically.…

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2 Comments
Web Marketing


Posted on Aug 16, 2013 by Selina Power

LinkedIn Marketing In 5 Minutes A Day

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linkedIn featured image

LinkedIn In 5 Minutes A Day

LinkedIn is so much more than a digital Rolodex!

Here is a LinkedIn 5 minute daily marketing plan that I personally follow every day to generate more leads in LinkedIn.

3 Minutes – Check Who’s Viewed Your Profile. These are all potential leads or current connections who have viewed your LinkedIn profile recently. If these people are not a sales lead, employee or employer yet, then they may be in the near future. Click on those people’s accounts and send them an invitation to connect with you, adding a custom message letting them know you noticed that they viewed your profile and explaining what you could add to the connection.…

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1 Comment
Web Marketing, Web Strategy, Web Design, Social Media, LinkedIn, Intermediate


Posted on Aug 13, 2013 by Selina Power

How to block YouTube ads in Google Chrome

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There is nothing worse than sitting down to watch a couple of YouTube videos to just be bombarded with ads, so here is the solution.

Step 1. Go to https://chrome.google.com/webstore

Step 2. Click in the search bar and type Ad Block.

Step 3. Scroll down to Adblock for YouTube then click the button that says ADD TO CHROME.

Step 4. When the Confirm New Extension window pops up click Add.

Step 5. To verify that this has worked you will now see a tick on the application.

CONGRATULATIONS!…

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2 Comments
YouTube, How to, Beginner, Step by Step


Posted on Dec 21, 2012 by Selina Power

The True Meaning of Social Media

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Every Christmas I usually sit down to my favourite Christmas movie A Miracle on 34th Street but this year I won’t be. The reason we’re so drawn to Christmas movies is they put perspective on why we really celebrate Christmas and that it is not about the presents or baking the perfect Christmas ham, it is about being with the people you love. This year I won’t be looking to a Hollywood blockbuster to regain perspective; I am simply looking to social media.

I was searching for social media content online for a client and then I stumbled on a story that has caused this sudden shift in my 20 year old tradition – “JetBlue Delivers Cousin’s Goodbye Letter to Newtown Child’s Funeral”.  …

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Beginner, Social Media Strategy, Web Marketing, Facebook, Business, Blogging


Posted on Dec 20, 2012 by Margaret Jules

SEO Tips To Help You Make Money Online

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This is a guest blog post.

The Internet has opened up multifarious opportunities to earn money. The website has become a formidable tool that can help you to attract customers from all over the world. However, even if you are not engaged in any e-business, still you can make money online by creating your own blog. However, you can only capitalize on this by making sure that your website/blog is optimized for search engines i.e. SEO, which would increase the chances of people visiting your website. Heavy traffic diverted to your website will definitely increase your prospects of earning money online.…

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Guest Post
SEO, blogging, web strategy


Posted on Dec 17, 2012 by Selina Power

What a Little Boy and a Puppy Taught me About Content Marketing

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A store owner was tacking a sign above his door that read “Puppies For Sale”. Signs like that have a way of attracting small children, and sure enough, a little boy appeared under the store owner’s sign. “How much are you going to see the puppies for?” he asked.

The store owner replied, “Anywhere from $30 to $50.’

The little boy reached in his pocket and pulled out some change. “I have $2.37“, he said. “Can I please look at them?”

The store owner smiled and whistled and out of the kennel came a lady, who ran down the aisle of his store followed by five teeny, tiny balls of fur.…

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1 Comment
Web Marketing, Web Strategy, Facebook, Business
Content Marketing


Posted on Dec 7, 2012 by Selina Power

10 Tips to Maximum Engagement on Facebook

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1. Have a dynamic Facebook Cover photo.

There are three ways you can use your cover photo: Direction, Promotion and Identification.

Direction – this means to direct someone to perform an action for example “Download this song on iTunes’ or “sign up now”. Although this is against terms and conditions of Facebook           some companies are still using this technique. To review what is allowed in terms and conditions of the cover photo please see the following blog post:

Promotion– this means product or event advertisement. Remember this is sell-able space look a billboard.…

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Web Strategy, Facebook, Social Media, Business, Marketing, How to, Social Media Strategy


Posted on Nov 22, 2012 by Selina Power

What I learnt at Facebook Small Business Bootcamp

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Recently business have been up in arms over the dramatic drop in reach their Facebook pages have been seeing but on Tuesday 20th November, SMB Marketing Consultant from Facebook Nick Bowditch put all of the rumours to rest at the Facebook Small Business Bootcamp.  Basically Facebook was built for people and not for businesses. The fact the businesses can use it is a bonus but at the end of the day statistics show that businesses on Facebook will never spend a red cent with Facebook or any of its products and when you have 4,000 employees in the company… well you do the math.…

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2 Comments
Web Marketing, Web Strategy, Facebook, Social Media, Marketing, Blogging, Intermediate, Social Media Strategy
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