Website Traffic or Conversion Rate?
Whether you run a blog or business website, where should you concentrate your branding and marketing? Should you focus on digital strategies to increase traffic, or should you focus on user behavioral metrics to improve your conversion rate?
Observing the number of new sessions and website clicks on the analytics dashboard soaring up is a winsome scene, but if website traffic is the only thing that is flying high rather than new email sign-ups, contact form submissions, queries from prospective clients, and ultimately the sales, then obviously, you’ll start being worried.