Content marketing is not solely about selling products and services online. It’s also about how you can improve the reputation of your brand, grow trust with your audience and develop thought leadership.
A report published by Kapost, The Marketing Content Engine, shows that most marketers understand the basic rules of content marketing, but not all of them achieve success by implementing them. No doubt there is some room for improvement here.
So if you’re going to give it a go, you should pay attention to the most common mistakes that both experienced and inexperienced content marketers make, so you can avoid them yourself.…Continue Reading