WMTW 091: Billy Murphy from Forever Jobless – Pro Poker, E-Commerce and Instagram [podcast]

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“Listen to those you aspire to be like, and ignore everyone else.” Billy Murphy (Tweet this)

In Episode 91 of the Web Marketing That Works podcast, I speak with Billy Murphy about his journey from professional poker player, to e-commerce business owner, to mastering Instagram. He shares how he applies the concept of ‘Expected Value’ to everything he does.

Show-notes:

Key points

Billy started his career by buying and selling sports cards and playing professional online poker
Once he got a feel for the online world, he started buying and selling websites and more recently moved his attention to Forever Jobless.
In his podcast Forever Jobless, Billy shares the thoughts of his entrepreneurial friends and mentors.
Here is his 4-step process for building a company.
- Value and Idea phase
- Marketing
- Due Diligence
- Calculate the expected profit of the idea
He started building companies by optimizing his websites for search engines as the main marketing tool and ended up rebuilding and selling 20 or more e-commerce websites.
In a sign of the times, he has used Instagram as the main marketing channel for Forever Jobless.
Billy has found that engagement is much higher on Instagram than other social media platforms.
Billy’s tips on using Instagram;
- Use long captions
- Utilize SFS (Shout for shout)
- Use hashtags correctly

Links mentioned

Get in touch with Billy

Visit Forever Jobless
Follow him on Twitter @BillyMurph
Check him out on Instagram @foreverjobless

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About the Author
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About Toby Jenkins

Toby Jenkins is co-author of Web Marketing That Works. He also released 33 free marketing templates, is CEO of Bluewire Media and co-hosts an iTunes podcast and has written for Fairfax Media, ProBlogger, Jeff Bullas and many other blogs. Toby is an Athens Olympian.

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