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Bluewire Media Web Strategy Blog



Posted on Feb 24, 2025 by Natasha Lane

8 Powerful Content Marketing Strategies to Elevate Brand Awareness in 2025 (+Examples)

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If you want people to recognize your brand in 2025, you can’t afford to ignore content marketing. It’s one of the most effective ways to get in front of your audience, build trust, and stay top of mind.

The majority of marketers confirm that content marketing is their secret weapon for building brand awareness. This is solid proof that, when done right, content marketing actually works.

But keep in mind that throwing random blog posts or social media updates into the void won’t cut it. You need a strategy. A smart, intentional approach that ensures your content actually reaches the right people and makes an impact.…

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Web Marketing


Posted on Dec 23, 2024 by Travis Jamison

Content Marketing Tactics: How Your Blog Can Engage and Nurture Early-Stage Leads

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Investing in content marketing is one of the best ways to build brand and product awareness.

On the one hand, choosing tried and tested content production and distribution tactics is a great way to attract potential customers. On the other hand (and much more importantly), your blog can help engage and nurture early-stage leads. It can be a key tool in building relationships with potential customers. Finally, it can allow you to guide prospects through the sales funnel without applying sales pressure, which can often alienate leads, harm your brand’s reputation, or hinder conversions.…

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Content Marketing


Posted on Nov 20, 2024 by Sarah Mitchell

Using ChatGPT For Content Ideation: A Practical Guide

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67% people would choose ChatGPT over Google for quick, conversational answers. Why? Because using ChatGPT for content ideation ensures you never run out of ideas and brainstorm a cluster of topics faster.

In this guide, we will share customisable ChatGPT prompts in digital marketing to help you generate content ideas and structure the content to produce fewer robotic responses.

Let’s kick in.

9 Must-Try ChatGPT Prompts To Spark Content Ideas For Social Media

 

Copy and tweak the prompts that fit your brand vision, then paste them into ChatGPT to get your social media posts ready to go.…

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Marketing


Posted on Sep 30, 2024 by Adam Franklin

October 2024 Planner

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October 2024 Planner

October is nearly here which means it’s footy finals in Australia.

Footy is not for everyone, but when your hometown team (AFL Brisbane Lions) is playing in the grand final it’s easy to get swept up and get behind them.

I’m firmly a fair-weather fan and am right on board now that they won the AFL flag in convincing style!

Technically I live an hour up the road at the Sunshine Coast where this beautiful rainbow came out on my beach walk today.

Also, my dad celebrated his milestone 80th birthday yesterday so we went out to lunch with a group of his mates.…

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Marketing


Posted on Sep 3, 2024 by Adam Franklin

Down Under Spring, Father’s Day + Sept Planner

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September 2024 Planner

It’s a new month, a new season (Spring for us down under), and also Fathers’ Day (in Aus).

It was special.

I went for an hour’s joggle adventure (a 3yo’s new word for jogging with a pram), had a seafood lunch, and spent the arvo swimming and playing in the park.

My own father came up to spend the day with us too.

As you know at the start of each month my team prepares a new planner.

This time it’s the September 2024 — Month Planner for you (Google Doc, no opt-in).…

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Marketing


Posted on Aug 14, 2024 by Adam Franklin

August 2024 Planner

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Since it’s also a new month, my team has prepared the August 2024 — Month Planner for you (Google Doc, no opt-in).

To get your own editable version, remember to click “File > Make A Copy”

Use this August 2024 Planner to map out your content for the month.

License our Marketing IP.

As you know, my team converts my popular marketing templates into fully editable versions in a range of formats: Canva, Google Docs, Google Sheets and fillable and editable PDFs.

We’ve got a library all ready to go, including:

  • Web Strategy Planning Template
  • Social Media Planning Template
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  • Negative Comments Response Template
  • Influencer/Aspirational Contacts Template
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You can license these templates to rebrand, edit, and make them your own and even use them commercially with your clients.

… Continue Reading
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Blogging, Content Marketing


Posted on Aug 14, 2024 by Adam Franklin

Did you enjoy the Olympics?

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I’ve been a little bit quiet on the Bluewire News front during the last 2 weeks because ….’how good were the Olympics!”

For a spectator like me, I’m inspired by the feats of the athletes. Their commitment, drive and execution under pressure is exceptional.

I’m conscious that for every person who competes at the Olympics there are thousands of their peers who had the exact same dream but didn’t make it.

There’s something like 0.016% of Aussies who are Olympians.

Extraordinary.

As you know, my lifelong friend and Bluewire co-founder Toby Jenkins became an Olympian in Athens in 2004.…

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Blogging


Posted on Jul 16, 2024 by Adam Franklin

INVITE: Unpack ‘Digital You’ & Clone your Magic

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You are invited to my brand new workshop: Unpack ‘Digital You’ & Clone your Magic.

Are you ready to unpack the ‘Digital You’? ..So that ‘Real Life You’ can bring the Unique Magic to your business AND enjoy an extra free day each week.

When you leverage ‘Digital You’ it means ‘Real-Life You’ can shine in your Genius Zone, attract the clients you deserve & unlock business freedom.

​When it’s you who brings the magic to your business — whether its your personal network, reputation, project delivery, expert insights, closing deals, transforming clients or speaking from stage (or most likely all of the above) — you know the business simply wouldn’t exist without you.…

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Marketing


Posted on Jul 3, 2024 by Adam Franklin

is life getting quicker + July 2024 Planner

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How was the first half of your year?

If it feels like times gets quicker and quicker as you get older, you are not alone.

There is a scientific explanation.

“A year for a 5-year-old is one fifth (or 20%) of their life so far, but a year to a 50-year old is one fiftieth of their life (or 2% of it) so it seems to pass ten times faster. If you’re 33, a year is 3% of your life so far, so time passes almost seven times faster than it did when you were five.…

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Marketing


Posted on Jun 7, 2024 by Adam Franklin

June 2024 Planner + new collab post

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If you missed my ChatGPT for Marketing workshop, and want the link to watch the replay, please reply “REPLAY” and I’ll send it to you.

Here’s my latest collaboration with Pipedrive CRM. Check out my post over on LinkedIn.

Read the post
In the comments, let me know: How long do prospects take to become clients in your world?

Since it’s a new month, my team has prepared the June 2024 — Month Planner for you (Google Doc, no opt-in).

To get your own editable version, remember to click “File > Make A Copy”

Download the June 2024 Planner (Google Doc)

Use this June 2024 Planner to map out your content for the month.…

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Marketing


Posted on Jun 3, 2024 by Adam Franklin

Was I WRONG? (+ 1 page IP Guide)

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I had a few readers respond about the difference between a consultant and a subject matter expert.

Hat tip to John Groarke ‘mentor to consultants’ at JEGMC in Sydney who replied promptly saying:

“I clicked on your email as soon as I saw the subject line … because there is significant market confusion over the consultant word and the contractor word … and interestingly I rarely see the subject matter expert phrase.

Unfortunately, I passionately believe you have added to the confusion, which is why I boldly included ‘WRONG!!’ in my subject line.…

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Marketing
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