Toby Jenkins, Author at Bluewire Media

Toby Jenkins is Bluewire Media’s CEO and co-founder. His native genius is ‘helping others to be their best’ and he practices what he preaches: implementing innovative business and management skills and ethical standards, when directing and empowering the rest of the Bluewire team to learn new skills, embrace innovation and expand their personal horizons.

Toby is a popular keynote speaker and corporate MC, he’s genuinely passionate about web strategy and leading edge management and business practices, and he blogs about these topics regularly. Along with Adam Franklin, he was listed in Dynamic Business’ 2010 Young Guns list of young entrepreneurs and Smart Company’s 2009 Hot 30 Under 30.

Toby is an avid reader, and loves swimming and surfing and all sports generally.

Follow @Toby_Jenkins on twitter or read Toby Jenkins’ blog for more.

Blog posts by Toby

Posted on Nov 20, 2015 by Toby Jenkins

The Olympic story I reluctantly shared

I wanted to share a story that’s close to my heart.

You may know that I’m a water polo player and I went to the Athens Olympics in 2004 but it’s not something that I’ve written about much. Why? I’ve told myself over the years that it doesn’t always tie into web marketing and so I’ve avoided it. Also I’ve been afraid that it might be misconstrued as blowing my own trumpet so I’ve been reluctant to share my stories.

But when Kevin Kruse, a NYT best selling author, reached out to me in April to ask for my best time management/productivity tip as an Olympian and entrepreneur, I realised it was an incredible opportunity to share my experience.…

Posted on Nov 18, 2015 by Toby Jenkins

Time Management and Productivity Hacks of Billionaires & Olympians [Podcast]

http://traffic.libsyn.com/webmarketingthatworks/Ep_107_-_Kevin_Kruse.mp3

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“Life is about making an impact, not an income.” Kevin Kruse (Tweet this)

As I mentioned in my Olympic story, I wanted to share the 2 pieces of advice that I’ve put into practice from Kevin Kruse’s new book:

15 Secrets Successful People Know About Time Management: The Productivity Habits of 7 Billionaires, 13 Olympic Athletes, 29 Straight-A Students, and 239 Entrepreneurs (click the link to access Kevin’s free book offer – you only need to pay the shipping)

These are some of my favourite topics, so I was stoked to be included in the book.…

Posted on Sep 30, 2015 by Toby Jenkins

WMTW 101: Daniel Cadden, Co-Founder of Connect 5 Media [Podcast]

http://traffic.libsyn.com/webmarketingthatworks/Ep101_Dan_Cadden.mp3

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“Mobile is the fastest growing industry, combining internet and social media.” Dan Cadden (Tweet this)

In this episode I talk to Dan Cadden about his business journey from service provider, to product maker, to app incubator. We dive deep on how he has captivated an audience, his love for apps and what it takes to pinpoint your audience.

Show-notes:

Key points

Dan is the co-founder of Connect 5 Media, an app development company in the UK.

Posted on Sep 23, 2015 by Toby Jenkins

WMTW 100: Ted Matthews Author and Co-founder of Instinct Brand Equity Coaches [Podcast]

http://traffic.libsyn.com/webmarketingthatworks/Episode_100_Ted_Matthews.mp3

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“Brand – It ain’t the logo, it’s what people think of you.” Ted Matthews (Tweet this)

In this episode I talk to Ted Matthews about everything branding.

Show-notes:

Key points

Ted is the co-founder of Instinct Brand Equity Coaches and is also the author of the bestselling book Brand: It ain’t the logo* (*It’s what people think of you).
Your Brand is what people think of you and your business, be it good or bad.
Discipline is essential in creating a brand – get everybody to have the same vision.

Posted on Sep 9, 2015 by Toby Jenkins

WMTW 098: Mike Overell, CEO and cofounder RecruitLoop [Podcast]

http://traffic.libsyn.com/webmarketingthatworks/098_-_Mike_Overell.mp3

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“The 3 roles of a CEO are: set the vision, build a great team and find resources.” Mike Overell (Tweet this)

In this episode I speak with Mike Overell about growing a startup in Silicon Valley, the challenges of recruitment and marketing from scratch.

Show-notes:

Key points

Mike is the CEO and Co-founder of RecruitLoop.
RecruitLoop answers the need for “Finding the right people.”
Building off shore team members is a challenge for every business.
As the CEO, Mike’s role is to:
- Define the vision and direction
- Find and hire the right team
- Make sure there is enough resources
Inbound marketing is their choice of getting found.

Posted on Jul 22, 2015 by Toby Jenkins

WMTW 091: Billy Murphy from Forever Jobless – Pro Poker, E-Commerce and Instagram [podcast]

http://traffic.libsyn.com/webmarketingthatworks/Ep_91_Bill_Murphy.mp3

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“Listen to those you aspire to be like, and ignore everyone else.” Billy Murphy (Tweet this)

In Episode 91 of the Web Marketing That Works podcast, I speak with Billy Murphy about his journey from professional poker player, to e-commerce business owner, to mastering Instagram. He shares how he applies the concept of ‘Expected Value’ to everything he does.

Show-notes:

Key points

Billy started his career by buying and selling sports cards and playing professional online poker
Once he got a feel for the online world, he started buying and selling websites and more recently moved his attention to Forever Jobless.

Posted on Jun 3, 2015 by Toby Jenkins

WMTW 083: Liz Atkinson-Volpe Founder Project Gen Z [podcast]

http://traffic.libsyn.com/webmarketingthatworks/083_Liz_Atkinson-Volpe.mp3

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“You know you’re on your path if it seems easy and feels right.” Liz Atkinson – Volpe (Tweet this)

Liz Atkinson-Volpe shares the lessons she has learned from rising $140M for charity, growing a 25,000 member community and launching a nonprofit.

Show-notes:

Key points

Liz is the founder of Zest Possibilities, a company that offers sales and marketing support, events and promotion and business consultation.
Liz is also the co-founder of the League of Extraordinary Women.
Started selling at the age of 17.

Posted on Jun 2, 2015 by Toby Jenkins

WMTW 082: Simon Knapp, Founder Pixmoto [podcast]

http://traffic.libsyn.com/webmarketingthatworks/Ep_082_-_Simon_Knapp.mp3

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“If it’s not selling, it’s not working.” Simon Knapp (Tweet this)

Simon Knapp talks to Toby Jenkins about his 20 years of retail experience and how that has translated into his new video marketing startup Pixmoto.

Show-notes:

Key points

Simon is fired up by his everlasting pursuit for answers.
He is the founder of Pixmoto, a video content creation company.
In a retailing business, it is important that everything is done in process and in order.
He is currently working on combining content marketing, technology and retail.

Posted on May 18, 2015 by Toby Jenkins

WMTW 079: Peter Barnes, CEO Learnfast Group, Journalist, Inbound Convert [podcast]

http://traffic.libsyn.com/webmarketingthatworks/Ep_079_-_Peter_barnes.mp3

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“Inbound marketing is the way to go.” Peter Barnes (Tweet this)

Peter Barnes shares the lessons he’s learned in his business and marketing journey and the 12 month turnaround of his education product business.

Show-notes:

Key points

Peter is the CEO of LearnFast , an education technology business based in Australia.
He has been an accountant, a journalist, a human resource associate and then become a CEO before venturing into creating LearnFast.
How inbound marketing works for his business and what he pairs it with.

Posted on May 14, 2015 by Toby Jenkins

WMTW 078 – Aimee Engelmann CEO and founder of Beepo [podcast]

http://traffic.libsyn.com/webmarketingthatworks/Ep_78_-_Aimee_Engelmann.mp3

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“Just add another zero” Aimee Engelmann (Tweet this)

Toby Jenkins talks to Aimee Engelmann about how her first clients were crucial to growing Beepo from 0 to 150 staff in 1 year.

Show-notes:

Key points

Aimee is the founder and CEO of Beepo, a Business Process Outsourcing company based in the Philippines.
Beepo started in 2014 and grew from 0 to 150 staffs in only 1 year.
How they remotely manage all operations in the Philippines.
50% of their growth comes from existing clients, and the other 50% is thru referrals.

Posted on May 11, 2015 by Toby Jenkins

WMTW 077: Waverley Stanley – Founding Director of Yalari [podcast]

http://traffic.libsyn.com/webmarketingthatworks/Ep_77_-_Waverley_Stanley.mp3

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“Success comes before work only in the dictionary.” Waverley Stanley (Tweet this)

Waverley Stanley shares the importance of creating a family around a non-profit organisation.

Show-notes:

Key points

Waverley is the founding director of Yalari, a non-profit organization that offers scholarships to Australia’s indigenous children.
Yalari started in 2005 with 3 children as their scholars, now; they have 177 children in 28 schools in Australia.
His 2 goals in life
What his catalyst was to start Yalari when he was 12 years old
The importance of making people believe in your goal
How to make advocates of your organisation
The meaning and the stories behind their values – Integrity, Honesty, Openness, Accountability, Responsibility and Inclusiveness.

Toby Jenkins

Cofounder

Blog posts by Toby

The Olympic story I reluctantly shared

Time Management and Productivity Hacks of Billionaires & Olympians [Podcast]

WMTW 101: Daniel Cadden, Co-Founder of Connect 5 Media [Podcast]

Show-notes:

Key points

WMTW 100: Ted Matthews Author and Co-founder of Instinct Brand Equity Coaches [Podcast]

Show-notes:

Key points

WMTW 098: Mike Overell, CEO and cofounder RecruitLoop [Podcast]

Show-notes:

Key points

WMTW 091: Billy Murphy from Forever Jobless – Pro Poker, E-Commerce and Instagram [podcast]

Show-notes:

Key points

WMTW 083: Liz Atkinson-Volpe Founder Project Gen Z [podcast]

Show-notes:

Key points

WMTW 082: Simon Knapp, Founder Pixmoto [podcast]

Show-notes:

Key points

WMTW 079: Peter Barnes, CEO Learnfast Group, Journalist, Inbound Convert [podcast]

Show-notes:

Key points

WMTW 078 – Aimee Engelmann CEO and founder of Beepo [podcast]

Show-notes:

Key points

WMTW 077: Waverley Stanley – Founding Director of Yalari [podcast]

Show-notes:

Key points

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