Digital has become the standard when it comes to modern marketing. Almost all companies have some sort of email marketing, social media marketing, and paid ads strategies in place at all times. With so much focus on digital marketing, it is easy to forget that offline marketing is still a viable option even in 2022.

What is Offline Marketing?

Offline marketing is any type of marketing that does not happen online. There are numerous types of offline marketing (we will look at those below) with each coming with unique advantages and disadvantages.…

I promised readers I’d send you one of my most popular planning tools.
Here is the 2022 Calendar – Year Planner (free download).

Download as a PDF
or as an editable Google Sheet
(To make your own copy, click “File > Make A Copy > OK”)

• You can colour code your activity, and map out 2022 on one page.
• You can download it to your iPad and colour it with Notability… or
• You may even like to print it out and put it on your wall.

Feel free to share it with your colleagues too!…

A lead is a potential client that shows interest in an organization’s services and products. Lead generation strategy is adopted to create interest in your services and products. In most cases, after submitting individual data, leads are then reached by the organization’s salesman, and the genuine exchange happens offline.

A/B testing

A/B testing is the testing between two variables or components of a web page or a page element. When online activities have become the new normal, it is crucial to remain relevant and generate leads. For that, you need to do continuous testing, experiment with your testing, and make fundamental changes to the website.…

In the content marketing industry, we spend a lot of time thinking about strategy—that very important phase in our content planning process where we figure out what content we need to create, why we need to create it, and who we’re creating it for. But having a solid content strategy in place isn’t enough. Marketers must develop a workflow that outlines exactly how that well-planned content will be produced and published.

When it comes to content marketing workflows, there’s no one-size-fits-all model. Instead, workflows are heavily influenced by your organization’s unique team structure, internal approval process, and the tools and platforms you use for project management.…

With the entire world transitioning to online, retailers and enterprises alike are facing a serious transformation in the way they do business. With the global pandemic altering the way in which people purchase and absorb information, marketers and sales teams are being forced to adapt.

In order to get there, it’s vital that businesses have the right leadership team in place – across both sales and marketing. Australia’s recent National Skills Commission report shows that sales and marketing management will be in strong demand in the future and the good news is that Australians have the right skills to meet this high demand right now.…

Post nominals on LinkedIn?

[Gold Coast, Queensland, Australia]

VIDEO:

TRANSCRIPT

Today’s question is from Karen. She asked:

“What’s my view on having post nominals included after your name on LinkedIn?”

TRANSCRIPT:

Firstly, what are post nominals?

Now, post nominals are just those letters people put after their name to signify some sort of accreditation or certification. You may see things like CFA, MBA, CFP, CSP. You may see things like CFA, MBA, CFP, CSP.

There’s all sorts of different post nominals that you could put, assuming that you’ve, obviously, got the accreditation.…

How to Write for Users in Each Stage of the Online Buying Process

Source: Shuttershock

The average online buyer has a sea of information at their fingertips. Because of this, the typical salesy style of advertising is on its way out. With the absence of tradition, it leaves a pretty big question: how do you tailor your marketing messages, so that it hits the mark?

Well, most importantly, the user doesn’t like to be rushed. Rather, you should guide your prospective customer through a series of consideration stages – also known as the online buying process.…

There’s a lot to be said about the benefits of a well-planned content marketing strategy. Not only can it drive brand awareness, but it also plays a vital role in lead generation and building authority. Plus, it’s a powerful tool for nurturing potential customers into loyal supporters of your company.

Keyword research, SEO, and distribution all play crucial roles in getting eyes on your content. But before any of that, there’s something much more important you need to account for: search intent.

Defining Search Intent

The best way to define search intent (aka.…