I promised readers I’d send you one of my most popular planning tools.
Here is the 2022 Calendar – Year Planner (free download).
Download as a PDF
or as an editable Google Sheet
(To make your own copy, click “File > Make A Copy > OK”)
Feel free to share it with your colleagues too!…
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I hope 2022 is off to a good start for you.
On this end, ‘Bluewire Media’ turned 17 years old…!
Can you believe it…?
I remember Toby & I (and Tom, our third co-founder at the start) setting off to register the business name in 2005.
Once we were ‘officially’ business owners, we went on a little east coast surfing safari to Kiama — you’ve got to celebrate the wins, right!
‘Board meeting’
But once we returned and ‘started work’ properly, what followed was literally weeks of knocking on doors, in the summer heat, and asking people “do you need a website?”
A lead is a potential client that shows interest in an organization’s services and products. Lead generation strategy is adopted to create interest in your services and products. In most cases, after submitting individual data, leads are then reached by the organization’s salesman, and the genuine exchange happens offline.
A/B testing is the testing between two variables or components of a web page or a page element. When online activities have become the new normal, it is crucial to remain relevant and generate leads. For that, you need to do continuous testing, experiment with your testing, and make fundamental changes to the website.…
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In the content marketing industry, we spend a lot of time thinking about strategy—that very important phase in our content planning process where we figure out what content we need to create, why we need to create it, and who we’re creating it for. But having a solid content strategy in place isn’t enough. Marketers must develop a workflow that outlines exactly how that well-planned content will be produced and published.
When it comes to content marketing workflows, there’s no one-size-fits-all model. Instead, workflows are heavily influenced by your organization’s unique team structure, internal approval process, and the tools and platforms you use for project management.…
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With the entire world transitioning to online, retailers and enterprises alike are facing a serious transformation in the way they do business. With the global pandemic altering the way in which people purchase and absorb information, marketers and sales teams are being forced to adapt.
In order to get there, it’s vital that businesses have the right leadership team in place – across both sales and marketing. Australia’s recent National Skills Commission report shows that sales and marketing management will be in strong demand in the future and the good news is that Australians have the right skills to meet this high demand right now.…
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[Gold Coast, Queensland, Australia]
“What’s my view on having post nominals included after your name on LinkedIn?”
Now, post nominals are just those letters people put after their name to signify some sort of accreditation or certification. You may see things like CFA, MBA, CFP, CSP. You may see things like CFA, MBA, CFP, CSP.
There’s all sorts of different post nominals that you could put, assuming that you’ve, obviously, got the accreditation.…
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Source: Shuttershock
The average online buyer has a sea of information at their fingertips. Because of this, the typical salesy style of advertising is on its way out. With the absence of tradition, it leaves a pretty big question: how do you tailor your marketing messages, so that it hits the mark?
Well, most importantly, the user doesn’t like to be rushed. Rather, you should guide your prospective customer through a series of consideration stages – also known as the online buying process.…
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There’s a lot to be said about the benefits of a well-planned content marketing strategy. Not only can it drive brand awareness, but it also plays a vital role in lead generation and building authority. Plus, it’s a powerful tool for nurturing potential customers into loyal supporters of your company.
Keyword research, SEO, and distribution all play crucial roles in getting eyes on your content. But before any of that, there’s something much more important you need to account for: search intent.
The best way to define search intent (aka.…
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Source: PeppyBiz
A business isn’t just about having an idea and selling products. It has so much more to it. Right from product management, to marketing and sales, there is ample to take care of. However, what is the bottom line of all these aspects? It is to build and maintain a good customer relationship.
There is a diverse technology out there that can improve your business productivity and efficiency. But, one of them plays a key role in interaction and customer management. It is Customer Relationship Management (CRM).…
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Image by Rudy and Peter Skitterians from Pixabay
The right set of content marketing tools can make the difference between more conversions and sales, and overworked employees.
But with so many tools available online, which ones should businesses take the time to invest in? There are a few points to consider when shortlisting tools.
Investment doesn’t only refer to the price of the tools, but also the time needed to orient staff to use the tool.
In this guide, we will share the top seven content tools that don’t break the bank, nor do they have a steep learning curve.…
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Many marketing-oriented articles focus upon the role of digital media in relation to sales solutions. While this observation is obviously true, it is important to keep in mind that any successful sales strategy needs to focus upon the customer journey just as much as the power of online publicity and viral content.
Unfortunately, this advice does not often touch upon the importance of collaborative efforts. Just as a chain is only as strong as its weakest link, any company that hopes to succeed must be able to appreciate the role of a team effort.…
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