Bluewire Media Web Strategy Blog

I was speaking with one of my longest-standing clients—and also one of my newest.

I suspect what we discussed may resonate with you too.

You’ve built a great business. You’ve earned the freedom to step away a little—maybe to travel, spend more time with family, or just enjoy the fruits of your work.

But it still feels a bit too much like you are the business.

Without you, things slow down… or maybe stop altogether. Does that sound about right?

A lot of stuff is still up in your head, and you feel like a bottleneck.…

If you’ve been in business for more than five years, you’re likely sitting on $10K–$100K in untapped revenue… just from people you already know.

Seriously.

Every time a new client starts with me, one of the first things we do is this “low-hanging fruit” exercise.

We look inside their existing network — email list, LinkedIn, CRM, even their phone — and we sort it all out:

• Past clients
• Old leads
• Referrers
• Dormant contacts

Then we write a simple 1–2 sentence message to re-engage them.

And hit send.

This week, one of my clients picked up a $40,000 project — just by messaging 40 people from 10 years ago.…

If you want people to recognize your brand in 2025, you can’t afford to ignore content marketing. It’s one of the most effective ways to get in front of your audience, build trust, and stay top of mind.

The majority of marketers confirm that content marketing is their secret weapon for building brand awareness. This is solid proof that, when done right, content marketing actually works.

But keep in mind that throwing random blog posts or social media updates into the void won’t cut it. You need a strategy. A smart, intentional approach that ensures your content actually reaches the right people and makes an impact.…