Bluewire Top 10 – Social Media Advertising, Business Failure and Mobile
I got a surprise this week…
A package turned up from Dan Murphy’s (A well-known liquor store here in Australia).
On it was marked “This is a gift” – weird. It wasn’t my birthday, and as far as I knew I wasn’t due any presents.
Inside the package was a bottle of champagne (not the cheap stuff either) and a personalised gift card.
It was from Adam and Toby here at Bluewire; welcoming me to the team.
But this isn’t out of the ordinary for them. They are two of the most generous people I have ever met, and it’s a lesson we can all take forward with our businesses.
Be generous. Give without asking for anything in return.
Sure, generosity leads to reciprocity and eventually mutual benefit. But beyond that, it is a great way to lead your life.
So with that in mind, here is the Bluewire Top 10 for this week.
If you read any of these articles, and like them, be generous. Share them with your network and connect with the authors.
Convince & Convert
Author: Andrea Lehr (Connect with Andrea on Twitter @AndreaMLehr)
Punchline: To explore how to come up with a headline that generates the most page views and shares, Buzzstream have looked at it a little differently. They took a set of low-performing headlines and identified key patterns to avoid. Andrea presents the results in this great post and supporting infographic.
Author: Kristen Craft (Connect with Kristen on Twitter @thecrafty)
Punchline: If you have ever run an event, or plan to in the future – this article is a must read. Kristen talks about the power of video as a marketing tool; before, during and after an event. It will keep your attendees coming back year on year!
Author: Megan Dougherty (Connect with Megan on Twitter @MeganTwoCents)
Punchline: If you’re running a business no doubt you have made a bunch of mistakes before. But in those moments it can be hard to figure out exactly what to do next. In this post, Megan talks about how to pivot from a mistake or failure, and come out the other side.
Author: Devesh Khanal (Connect with Devesh on Twitter @deveshkhanal)
Punchline: If you’re interested in growing a big email list, you have to read this article. It talks about the one tactic Jeff Bullas used to increase email conversions by 344% – it’s called a content upgrade (I’ve experienced similar spikes with the same tactic). In this article, Devesh breaks down exactly what a content upgrade is and how you can implement it on your site.
Author: Mark John Hiemstra (Connect with Mark on Twitter @markjohnh)
Punchline: “Mobilegeddon” sounds catastrophic – which is not an unfamiliar feeling for many of us when it comes to a Google algorithm update.On the flip side, if your site is mobile friendly this update poses an opportunity. In this post Mark talks about what you need to know when it comes to Google and the mobile search update. It’s not one of my favourite topics, but a must read if you are serious about internet marketing.
The Daily Egg (Crazy Egg)
Author: Tamar Weinberg (Connect with Tamar on Twitter @tamar)
Punchline: This is another one about mobile site optimisation, but it’s focused specifically on local search. For local search, the intent of the user is a little different. Tamar breaks down what you need to know if you are running a local business and want to pop up on a user’s’ mobile.
Be A Better Blogger
Author: Kevin Duncan (Connect with Kevin on Twitter @kevinjduncan)
Punchline: In this post Kevin hits an age-old blogging problem on the head – people never returning to your site after that first impression. “You’re forgettable”. Instead of accepting this as reality, Kevin has offered us 10 ways we can be more memorable with our blogs – well worth a read.
I Will Teach You To Be Rich
Author: Ramit Sethi (Connect with Ramit on Twitter @ramit)
Punchline: Landing the job interview is just the beginning, and the rest can be quite daunting. In this article Ramit loads us up with some awesome interviewing tips – including 3 mind hacks and a step-by-step process for nailing every response.
Social Media Examiner
Author: Kristi Hines (Connect with Kristi on Twitter @kikolani)
Punchline: It’s something that I’ve not embraced yet, but continues to knock on the door as an effective tactic for getting your content discovered. Social media advertising. If you want more people to see your social media posts it is worth checking out this post. Kristi explores the top social networks that offer promoted posts and how you can use them to better reach your audience.
Author: Kevan Lee (Connect with Kevan on Twitter @kevanlee)
Punchline: In this one-stop-shop resource on LinkedIn posting, Kevan gives us everything we need. From the content that performs best, how often you should post and how to measure success. Yet another gem from the Buffer team.
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