Call To Action by Ramit Sethi – Student review and sneak peek

Posted by Adam Franklin

Following on from my recent post Business Copywriting – The power of writing great words I want to give you a quick behind the scenes tour of Ramit Sethi’s Call To Action program.

The Call To Action program is clean, beautiful, powerful and not overwhelming. The content takes you through the following modules.

• START HERE
• MODULE 1: Copywriting Mindsets
• MODULE 2: Mind Reading
• MODULE 3: Maximizing Email Subscribers
• MODULE 4: Blog Posts
• MODULE 5: Stories, Offers, & Hooks
• MODULE 6: Email Funnels
• MODULE 7: Sales Pages Part 1
• MODULE 8: Sales Pages Part 2
• BONUS MATERIAL

Each module also has a ‘vault’ full of case studies, scripts, templates and videos which are awesome.

Here are some results I’ve experienced as a result of improved copywriting.

Landing pages that convert at over 50% into email opt-ins (subscribers).  This generates 1000+ new subscribers onto our email every month, on autopilot. Before we understood copy, and offers, we were letting thousands of subscribers slip through our fingers.

Exit pop-ups that convert 8% of the traffic into email subscribers.  This copy was written once and continues to attract people onto our Bluewire News list every day. Before we knew how to craft a compelling offer, our conversation rate was way lower.

An ’email funnel’ that delivers online sales of my book or keynote presentation video recording virtually every single day, again on autopilot.   Before understanding how copy and offers worked, our funnel didn’t produce any sales.

Sales pages where people pay are happy to invest $997 — without a meeting, without a phone call and without us interacting 1-on-1.  Before writing good copy, we’d be on the phone and in meeting ‘selling’ our services. Of course it’s not just the sales page working here..

It’s the regular Bluewire News emails that I send each week that helps deliver value and build the trust for people to be confident buying.  It’s also the many personal replies and interactions that take place with readers like you.

This stuff is all taught in the Call To Action program.  The beauty with copywriting is that most of the time you write it once and reap the rewards for years to come.  If that appeals, please consider this program.

Here is a link to enrol in the program here (but it’s only open until 24th May).

I am a JV partner of Ramit’s, and if you do decide to invest in your copywriting and business by enrolling via one of my affiliate links, then I am likely earn a commission.

• About the Author
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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine.His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes.Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly ‘Bluewire News’ email goes out to over 32,000 readers.

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