Posts Categorised: Advanced

I’ve been a long time fan of Gary Bertwistle as a marketing speaker (originally at a TEC event) and as an author.  So it was a real thrill when we sat down to discuss social media’s impact on marketing and promotion.

Here’s the video we recorded in Sydney and below that is the transcript:

How does social media impact marketing and promotion?
Hi I’m Gary Bertwistle and today we’re talking about how does social media affect marketing and brand. And having worked with a myriad of different companies of all shapes and sizes, the biggest issue today is that people are confusing promotion with marketing and people are using social media is a tool to promote themselves but unless the message you are putting out in social media differentiates you from everybody else using social media to promote themselves, then it’s not a piece of marketing, it’s actually a piece of promotion,

What is the difference between promotion and marketing?…