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Posts Categorised: Advanced

Home / Advanced



Posted on Oct 15, 2015 by John Unger

How to Measure Content Marketing KPI’s

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How to measure content marketing KPI's

Updated on October 16th, 2015

This is a guest post  – John Unger is a passionate blogger and writer from Manchester, UK. He is fond of writing, because it gives him freedom and personal fulfilment. John is interested in self-development and marketing issues, so mostly writes about these topics. You can find a lot of useful info on his new blog and get in touch with him via Twitter, Facebook or Google+

Welcome John…

We’ve been using performance indicators for centuries. Think about it.

Teachers have a unit of specific content and skills; they give homework assignments, which we would call formative key performance indicators (KPI’s), and from grading those, they measure how many students are “getting it” and how many are not.…

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Guest Post, Advanced, Content Marketing


Posted on Mar 30, 2015 by Adam Franklin

Conversion Funnel Analytics – 60 secs with Andy Crestodina

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Andy Crestodina

Updated on October 20th, 2015

I caught up with Andy Crestodina, author of Content Chemistry at Social Media Marketing World.  I got 60 seconds with him to share with you a snap shot of what he covered in his Advanced Analytics and Conversion session.

Advanced Funnel Analytics

Tips for a good email sign-up form (because most are pretty ordinary).

1. Promise

What are you promising to deliver?

2. Prominence

Is your sign-up clearly visible?

3. Proof

Does any else even read your material?

For example, “join the 5,500 people who receive bi-weekly web marketing tips!”…

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Web Marketing, Advanced, Content Marketing


Posted on Apr 27, 2014 by Winston Ong

Is Google Analytics Just a Hit Counter? Use Advanced Segments

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Updated on October 14th, 2019

This is a guest blog post

Winston Ong is an SEO and Google Analytics certified consultant based in Sydney. You can find him writing about search marketing and analytics on his freelance website The SEO Tailor.

Welcome Winston

Advanced segments have to be one of the most under utilized features of Google Analytics.

The hard reality is that if you aren’t segmenting your users into relevant groups, then you’re only really using Google Analytics as a big, clunky and over-spec’d hit counter.

Many webmasters can be put off by the word ‘Advanced’, and believe the feature is the realm of power users only – the data geeks – and not general marketers or business owners.…

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2 Comments
Guest Post, How to, Advanced


Posted on Jun 4, 2013 by Adam Franklin

Marketing experiments: 891 inbound leads in a month

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Record breaking Hubspot analytics

Updated on October 8th, 2013

May 2013 marks the one year anniversary of my inbound marketing journey with Hubspot.  I’d always been an inbound marketing disciple but for the last 12 months I’ve been actively implementing it.  That’s right.. social media, landing pages, lead nurturing, calls to action and blogging!

And I’m pleased to announce a…

A record month on Hubspot – 891 leads (8.1% conversion rate)!

We had 10,944 visitors to our Bluewire Media website, and 891 leads.  For the analytics geeks like me, that’s 8.1% conversion rate for the entire website.…

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5 Comments
Web Marketing, Facebook, Twitter, Blogging, LinkedIn, Advanced, Social Media Strategy
Hubspot, inbound marketing, Our Faves


Posted on Feb 19, 2013 by Adam Franklin

Little known PR secrets from the Queen of Twitter, Laura Fitton

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Laura Fitton

Updated on July 8th, 2013

I caught up with Laura Fitton at the Inbound conference in Boston. Below we learn the little known PR secrets that Laura uses to get loads of press mentions, blog mentions and back links.  Plus we discover Laura’s daily Twitter routine that makes it all possible.

[youtube=http://www.youtube.com/watch?v=OLJw4rr-aOM&rel=0&w=560&h=315]

Here is a transcript of what we spoke about:

Laura’s daily ritual

Adam Franklin: Hi there. It’s Adam Franklin, and I am here with Laura Fitton who is @Pistachio on Twitter. Thanks for joining us today, Laura.…

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Twitter, Expert Interview, Advanced, Social Media Strategy
Twitter, Twitter for Dummies


Posted on May 17, 2012 by Adam Franklin

Gary Bertwistle – How social media impacts marketing and promotion

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Updated on July 8th, 2013

I’ve been a long time fan of Gary Bertwistle as a marketing speaker (originally at a TEC event) and as an author.  So it was a real thrill when we sat down to discuss social media’s impact on marketing and promotion.

Here’s the video we recorded in Sydney and below that is the transcript:

How does social media impact marketing and promotion?
Hi I’m Gary Bertwistle and today we’re talking about how does social media affect marketing and brand. And having worked with a myriad of different companies of all shapes and sizes, the biggest issue today is that people are confusing promotion with marketing and people are using social media is a tool to promote themselves but unless the message you are putting out in social media differentiates you from everybody else using social media to promote themselves, then it’s not a piece of marketing, it’s actually a piece of promotion,

What is the difference between promotion and marketing?…

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1 Comment
Social Media, Expert Interview, Advanced, Social Media Strategy
Marketing, gary bertwistle, promotion


Posted on Jun 2, 2011 by Toby Jenkins

2 critical considerations of Enterprise Social Media

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Updated on July 8th, 2013

I’ve been amazed by social media and it’s corporate applications since I met with Pete Williams of Deloitte and heard about the impact it had on staff turnover. So I asked Jason Eldridge, a man on a mission and founder of Corporate Communication Strategies, to put together a blog post about the most important considerations for Enterprise Social Media.

Enter Jase.

**********

With all the noise around the Enterprise Social Media hyper-sphere it begs the question:

WHERE …

IS…

IT …

ALL…

GOING..?

Like Lemmings, many companies are hopping on board with no clear objective and purpose front of mind and as a result are quick to judge a ‘lack of performance and return on their investment’.…

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Web Marketing, Advanced, Social Media Strategy


Posted on May 5, 2011 by Sarah McVeigh

Blogging tip – Get vocal on the hyper-local

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Updated on July 14th, 2014

You’ve got a small business perhaps. Or maybe it’s a big business. Maybe it’s somewhere in between. And you get that by blogging you’ll be updating your website with keyword-rich content and it’ll help your performance when it comes to search engine ranking. But ultimately, if you’re going to spend all this time tap-tapping, you want people to actually read it, and what’s more, you want them to link to it for extra Google points.

But how do you get people to care? How do you get them to know you and listen and come back for more?…

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3 Comments
Blogging, Advanced, Social Media Strategy
Business, blogging, Networking, hyper-local


Posted on Apr 4, 2011 by Adam Franklin

Why you need a Social Media Policy – David Meerman Scott with Vivienne Storey

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Updated on June 15th, 2016

If you’re wondering how to get involved in social media and ‘protect yourself’ at the same time then you’re not alone!

Arguably the biggest fear people have is that staff will run rampant and give the company a bad name.  Or worse still, that customers will air their grievances publicly and it will end up being a marketing & PR nightmare.

The good news is there’s a way forward — a social media policy!

Firstly a huge thank you to Vivienne Storey (@mysocialpolicy) from Blands Law for this interview with David Meerman Scott (@dmscott) at last week’s Real-Time Marketing & PR masterclass organised by The Growth Faculty (@BizGrowthTips).

… Continue Reading
5 Comments
Social Media, Expert Interview, Advanced, Social Media Strategy
david meerman scott, blands law, sydney, vivienne storey


Posted on Mar 24, 2011 by Sarah McVeigh

Video interview with Dave Peck – social media strategist & top bloke!

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Updated on July 8th, 2013

Dave Peck (or Britney!)

During my time in San Francisco I was lucky enough to meet and interview Dave Peck – the social media strategist for Meshin.

He’s based out of Palo Alto Research Centre (home of the ethernet) in Silicon Valley.

Dave’s career is pretty remarkable – it was kick-started while he was playing Second Life (as a young blonde named Britney no less) and has grown in even more remarkable ways.

To name but a few of his achievements:

  • Dave has built online communities for Sergio Rossi, Stella McCartney, Coca Cola and Wells Fargo,
  • He has also worked as a social media strategist for The Grammys, The Ozzy Osbourne Auction, and NPR; and
  • He’s been profiled by CNBC and CurrentTV for his work in social media and community building.
… Continue Reading
3 Comments
Social Media, Expert Interview, Advanced, Social Media Strategy
social media, Twitter, Facebook, Marketing, blogging, meshin, dave peck, banking, coca-cola, ozzy osbourne, palo alto research centre, PARC, real estate, stella mcartney, the grammys, wells fargo


Posted on Feb 8, 2011 by Adam Franklin

How to get 47,000 Twitter followers… with @JeffBullas

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Updated on July 15th, 2013

It sometimes surprises me how approachable people are online & Aussie blogger Jeff Bullas was no exception!

It was one of Jeff’s posts about 37 Signals monetising their blog that caught my attention, so I dug around to find out a bit more about him.  I discovered that Jeff writes fascinating blog posts every day, is an AdAge Power 150 blogger (that’s a big deal) AND has over 47,000 twitter followers.  I was intrigued (and yes, impressed).

I wanted to find out how…

So I tweeted Jeff (and mentioned a mutual friend).  …

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6 Comments
Twitter, Expert Interview, Advanced, Social Media Strategy
Twitter, Bluewire Media, Jeff Bullas
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