Beginner Archives - Bluewire Media

Posted on Aug 4, 2016 by Will Blunt

The Beginner’s Guide to Lead Nurturing Emails

Lead nurturing has become a key part of the web marketing strategy in most companies.

Today’s consumers are more informed and more accessible than ever before. Our interactions with potential buyers happen at a number of different stages in their journey, and for that reason, we need to interact with them according to their individual stage.

We build lead nurturing into a marketing strategy because we want to develop relationships with buyers, no matter which stage they’re at. We can nurture leads in a number of different ways, and need to understand our buyers so that we can engage with them in a valuable way.…

Posted on Oct 25, 2013 by Emma Callaghan

Best Organisational Apps for your Smart Phone

I’ll be the first to admit that for me, organisation is a struggle. It’s not because of laziness but purely a total lack of time.

I study marketing full time, work part time at a coffee shop and also intern at Bluewire. Add on assignments and some resemblance of a social life and there’s not much time left, so I need to be organised. Luckily for me (and most of the modern world) I own a smart phone. Believe it or not, my IPhone is not just for Instagram, Facebook and listening to music- it’s also my secret organisational weapon.…

Posted on Aug 13, 2013 by Selina Power

How to block YouTube ads in Google Chrome

There is nothing worse than sitting down to watch a couple of YouTube videos to just be bombarded with ads, so here is the solution.

Step 1. Go to https://chrome.google.com/webstore

Step 2. Click in the search bar and type Ad Block.

Step 3. Scroll down to Adblock for YouTube then click the button that says ADD TO CHROME.

Step 4. When the Confirm New Extension window pops up click Add.

Step 5. To verify that this has worked you will now see a tick on the application.

CONGRATULATIONS!…

Posted on Jan 14, 2013 by John Russell

Can you afford free Social Media? [Part 2]

This is a guest post.

Here’s another guest article by John Russell, author of Living with an Illness – 10 stages to dealing with your illness – an e-book that he’s made available for free.

Welcome John Russell…..

Following my recent article (Can you afford free Social Media – Part One) – I realise that I may have struck a nerve in the market place. Hoping that my readers now understand that Social Media isn’t actually a free exercise, in Part 2 I want to help those business owners and CEOs who have made the decision to enter the social media arena with further financial perspective and advice from someone who has done it all before.…

Posted on Sep 7, 2012 by Christopher Wallace

Facebook Falling? Preparing Your Business for the New Social Media Frontier

Facebook Falling? Preparing Your Business for the New Social Media Frontier

People love to root for the underdog. Remember when MySpace still ruled the land, and Facebook was the small competitor gaining ground with college kids? You couldn’t get a Facebook account without a university or school email address, so people went out of their way to obtain these and keep them after graduation.

Limiting a good product’s availability is a classic method of creating hype. By the time you launch to the general public, the idea is to have generated buzz that will propel your business to mass public acceptance.…

Posted on Aug 21, 2012 by Toby Jenkins

You’ll Never Silence The Voice of the Voiceless – The impact of media regulations in Australia on Blogging Sites

You’ll never silence the voice of the voiceless.

“Voice of the Voiceless” – Rage Against The Machine – Battle of Los Angeles, Oct 1999

When I was asked to give a presentation entitled “You’ll never silence the blog – the impact of media regulations on blogging sites” (slides) at the Inaugural Media Regulations Forum in Sydney, I immediately thought of the Rage Against The Machine lyrics.

The agenda was put together on the back of the proposed media regulation changes detailed in the Finkelstein Report [PDF] which meant that blogs would fall under the jurisdiction of a government oversight body if they exceeded 15,000 “hits” per year.…

Transcript

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