Lead nurturing has become a key part of the web marketing strategy in most companies.
Today’s consumers are more informed and more accessible than ever before. Our interactions with potential buyers happen at a number of different stages in their journey, and for that reason, we need to interact with them according to their individual stage.
We build lead nurturing into a marketing strategy because we want to develop relationships with buyers, no matter which stage they’re at. We can nurture leads in a number of different ways, and need to understand our buyers so that we can engage with them in a valuable way.…Continue Reading