Updated on July 15th, 2013
A marketing coordinator at a flagship radio station recently made a comment which got me thinking about what we really take from the words we read. She noted that many of us spend upwards of three years learning how to win grades with fancy words, only to unlearn much of it as soon as we hit the world of employment. She referred to the need to “dumb things down” for the masses.
While I certainly agree that much of the wording used in essays becomes useless in the ‘real world’ – I don’t think that short, punchy copy equates to “dumbing down”.…Continue Reading