When you build yourself a content machine, it allows you to focus on your highest value and most energising work.
This is because once you’ve created a piece of content and published it, it means that dozens, if not hundreds or thousands of people can then engage with that content and get to know, like and trust you.
That is a digital asset.
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The “digital you” is doing most of the heavy lifting whilst “real life you” who’s done the piece of content once, can then be free to do their highest value work.…
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