What people don’t often know is that prior to Zappos, Hsieh sold his company Link Exchange to Microsoft for $265m in 1998 after 2 years. And what fewer people realise is that Tony sold Link Exchange because he no longer enjoyed coming to work each day. The culture at the company has deteriorated and he wanted out.
Tony Hsieh told his story at a Business Chicks event last week (which by the way, I’ve discovered men are allowed to attend!)
Here is a summary of my notes on Tony Hsieh’s advice on marketing and culture:
- Zappos #1 priority is culture – everything else is a by-product, including customer service.