Posts Categorised: Content Marketing

Great content takes centre stage like a lead singer.

The rest? Well it’s more like the backup singers – going hardly noticed in the background.

Do you want to be the lead singer or not?

If you do, then you will need to craft your content carefully and creatively. And you will need to avoid some of the worst, and yet common mistakes that content writers make – keeping them in the background.

Let’s look at some common content marketing mistakes you can avoid.

1. Poor Grammar

Of course, content has to be engaging and memorable.…

Do you have trouble developing content that packs a punch? Or perhaps you struggle keeping your brand active and your audience engaged on social media?

Content marketing is done by many, but only a few are successful at it. There is something special that these successful content marketers are doing that sets them apart from others who are only marginally effective. It’s their habits.

Whether you like the process of marketing your content or not, you need to know how it’s done and make it an essential activity to increase your business presence. The best place to start is to look towards those that have been successful in the past, and then test and try out their tactics to improve over time.…

It’s a tough market out there for a content writer.

Anyone with a keyboard and an internet connection has a voice online, and it’s hard to get your voice heard among all the rabble going on.

How do you make yourself different enough to be noticed?

If you can find an edge, it’s essential that you use it and make yourself rise above that crowd – content writing tools can help you get that edge.

Here’s 10 content writing tools that will bring in readers, and convert those readers into regular customers.…

89% of Australian adults own a smartphone… And our love for our phones is deeply embedded in our culture, with over 60% of us ready to give up TV instead of our mobile phone.

While email marketing still has its place, SMS marketing is pivotal to directly communicate highly relevant messages with your target audience.

With a character count of 160, similar to Twitter, why and how should you integrate SMS into your content strategy?

SMS, with an objective to drive customer actions that are profitable, is the enabler to attract and acquire a clearly defined audience by distributing relevant and consistent content.…