Posted on May 7, 2021 by Ronita Mohan

7 Content Marketing Tools That Help Small Businesses Thrive in 2021

Content Marketing Tools

Image by Rudy and Peter Skitterians from Pixabay

The right set of content marketing tools can make the difference between more conversions and sales, and overworked employees.

But with so many tools available online, which ones should businesses take the time to invest in? There are a few points to consider when shortlisting tools.

Investment doesn’t only refer to the price of the tools, but also the time needed to orient staff to use the tool.

In this guide, we will share the top seven content tools that don’t break the bank, nor do they have a steep learning curve.…

Posted on Jan 19, 2017 by Bill Acholla

How to Execute a Pre-Outreach Campaign to Promote Your Blog Content

Updated on October 14th, 2019

Why pre-outreach campaign is important

A story about a pre-outreach campaign.

Being a diehard Apple fan and a budding entrepreneur, Dan regularly wrote about Apple products for several platforms as a guest blogger.

Dan started his own blog about a year back where he shared reviews about Apple products. He wrote about his first-hand experiences, from unboxing to its functions, features, and more.

He has an ample fan following, and most of the readers are Apple fanatics, who especially love reading his unboxing posts.

It was back in September, 2016 when iPhone 7 was about to hit the market.…

Posted on Oct 4, 2016 by Elaina Meiser

6 Critical Content Marketing Mistakes You Can’t Afford To Make

Updated on November 2nd, 2019

Content marketing mistakes to avoid…

Great content takes centre stage like a lead singer.

The rest? Well it’s more like the backup singers – going hardly noticed in the background.

Do you want to be the lead singer or not?

If you do, then you will need to craft your content carefully and creatively. And you will need to avoid some of the worst, and yet common mistakes that content marketers make – keeping them in the background.

(Handy hint: You can avoid many of these mistakes by hiring a professional content creator.)…

Posted on Sep 22, 2016 by Will Blunt

How Often Should I Post On Social Media and My Blog?

how-to-use-the-content-publishing-rhythm-template

Updated on November 23rd, 2019

How often to post on social media

How often do you post on social media? This is a question many business owners and digital marketing consultants want to know.

Whether you’re just building out your content marketing plan, or you already have a library full of articles to share, putting together a well thought out content publishing rhythm will give your marketing strategy the direction it needs.

The truth is, you need a good foundation of consistently-published, high-quality content if you’re looking to stand out. That’s what your competition is doing.…

Posted on Sep 8, 2016 by Will Blunt

How to Use the Content Marketing Sales Funnel Template

Updated on October 16th, 2019

I’m sure you know how important content marketing is for lead nurturing – creating high quality content drives potential customers to your website and keeps them interested in what you have to say. According to Marketing Profs, 71% of B2B marketers are using content marketing to generate leads.

But it can certainly feel like a guessing game sometimes, when it comes to understanding how your content can effectively build leads and convert sales. You can’t just throw an infographic up on your site and expect people to want to purchase services from you immediately after that.…

Posted on Aug 30, 2016 by Alicia Honeycutt

7 Habits of the Most Successful Content Marketers

Updated on March 24th, 2019

Do you have trouble developing content that packs a punch? Or perhaps you struggle keeping your brand active and your audience engaged on social media?

Content marketing is done by many, but only a few are successful at it. There is something special that these successful content marketers are doing that sets them apart from others who are only marginally effective. It’s their habits.

Whether you like the process of marketing your content or not, you need to know how it’s done and make it an essential activity to increase your business presence. …

Posted on Aug 25, 2016 by Will Blunt

How to Create a Yearly Content Marketing Calendar (Step-by-Step)

Updated on March 14th, 2019

Do you struggle to maintain a consistent posting schedule across your blog and social media channels?

Perhaps it feels like a never ending loop of missed deadlines, peaks, troughs and no one in your team REALLY taking ownership of anything?

You certainly aren’t alone with this battle, but there is one thing that the best content marketers swear by for overcoming it…

A content marketing calendar.

A well thought out content marketing calendar gives you organisation, accountability, deadlines and a common place to collaborate with your team.…

Posted on Aug 16, 2016 by Mary Walton

10 Content Writing Tools That Convert Readers and Deliver Sales

It’s a tough market out there for a content writer.

Anyone with a keyboard and an internet connection has a voice online, and it’s hard to get your voice heard among all the rabble going on.

How do you make yourself different enough to be noticed?

If you can find an edge, it’s essential that you use it and make yourself rise above that crowd – content writing tools can help you get that edge.

Here’s 10 content writing tools that will bring in readers, and convert those readers into regular customers.…

Posted on Aug 13, 2016 by Adam Franklin

WMTW 137: David Jenyns from Authority Content [Podcast]

http://traffic.libsyn.com/webmarketingthatworks/Episode_137_David_Jenyns.mp3

Podcast: Play in new window | Download

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Updated on September 28th, 2017

“Create quality content on a consistent basis.” David Jenyns (Tweet this)

In this episode I chat with David Jenyns on understanding Google and creating your “Authority Content” and founder of systemHUB.com.

Show-notes:

Key points

David has a new book entitled “Authority Content” and Founder systemHUB.com
Attention, Engagement and Trust
Content is the “bait”
The website should be the most valuable asset of the business
The 3Ps of creating Authority Content
- Present
- Product
- Promote
Videos are the best way to duplicate yourself

Links mentioned

Authority Content

Get in touch with David

Get the free kindle book from August 11 – 15 at AuthorityContent.com

Posted on Jul 7, 2016 by Will Blunt

20 Steps For How To Promote Content Like A Pro [Free Template]

How To Promote Content Like A Pro Marketer [Free Template] (2)

How well do you ACTUALLY promote your content?

It’s all too common for us to do everything we can to make sure that next blog post is published, but once it’s live the foot comes off the pedal.

If you want to see results from content marketing, you need to have a well-oiled step-by-step promotion process that you repeat every time you hit publish.

Anything less and you’ll be disappointed. No shares, no comments, no traffic and unfortunately no leads.

The Psychology Behind Sharing

We’re wired, in a number of different ways, to share information that delights and inspires us.…

Posted on Jul 5, 2016 by Reyhan Yesilnacar

How SMS Mobile Marketing Ties Into Your Content Strategy

89% of Australian adults own a smartphone… And our love for our phones is deeply embedded in our culture, with over 60% of us ready to give up TV instead of our mobile phone.

While email marketing still has its place, SMS marketing is pivotal to directly communicate highly relevant messages with your target audience.

With a character count of 160, similar to Twitter, why and how should you integrate SMS into your content strategy?

SMS, with an objective to drive customer actions that are profitable, is the enabler to attract and acquire a clearly defined audience by distributing relevant and consistent content.…