Posted on Jan 19, 2017 by Bill Acholla

How to Execute a Pre-Outreach Campaign to Promote Your Blog Content

Why pre-outreach campaign is important

A story about a pre-outreach campaign.

Being a diehard Apple fan and a budding entrepreneur, Dan regularly wrote about Apple products for several platforms as a guest blogger.

Dan started his own blog about a year back where he shared reviews about Apple products. He wrote about his first-hand experiences, from unboxing to its functions, features, and more.

He has an ample fan following, and most of the readers are Apple fanatics, who especially love reading his unboxing posts.

It was back in September, 2016 when iPhone 7 was about to hit the market.…

Posted on Oct 4, 2016 by Elaina Meiser

6 Critical Content Marketing Mistakes You Can’t Afford To Make

Great content takes centre stage like a lead singer.

The rest? Well it’s more like the backup singers – going hardly noticed in the background.

Do you want to be the lead singer or not?

If you do, then you will need to craft your content carefully and creatively. And you will need to avoid some of the worst, and yet common mistakes that content writers make – keeping them in the background.

Let’s look at some common content marketing mistakes you can avoid.

1. Poor Grammar

Of course, content has to be engaging and memorable.…

Posted on Sep 22, 2016 by Will Blunt

How Often Should I Post On Social Media and My Blog?

how-to-use-the-content-publishing-rhythm-template

Whether you’re just building out your content marketing plan, or you already have a library full of articles to share, putting together a well thought out content publishing rhythm will give your marketing strategy the direction it needs.

The truth is, you need a good foundation of consistently-published, high-quality content if you’re looking to stand out. That’s what your competition is doing. In 2015, 70% of surveyed marketers reported that they are “creating more content than they did one year ago,” according to Content Marketing Institute.

But don’t panic if you’re unsure about when, where and how often you should publish content on social media and your blog, we’ve created a template to help you figure it all out.…

Posted on Sep 8, 2016 by Will Blunt

How to Use the Content Marketing Sales Funnel Template

I’m sure you know how important content marketing is for lead nurturing – creating high quality content drives potential customers to your website and keeps them interested in what you have to say. According to Marketing Profs, 71% of B2B marketers are using content marketing to generate leads.

But it can certainly feel like a guessing game sometimes, when it comes to understanding how your content can effectively build leads and convert sales. You can’t just throw an infographic up on your site and expect people to want to purchase services from you immediately after that.…

Posted on Aug 30, 2016 by Alicia Honeycutt

7 Habits of the Most Successful Content Marketers

Do you have trouble developing content that packs a punch? Or perhaps you struggle keeping your brand active and your audience engaged on social media?

Content marketing is done by many, but only a few are successful at it. There is something special that these successful content marketers are doing that sets them apart from others who are only marginally effective. It’s their habits.

Whether you like the process of marketing your content or not, you need to know how it’s done and make it an essential activity to increase your business presence. The best place to start is to look towards those that have been successful in the past, and then test and try out their tactics to improve over time.…

Posted on Aug 25, 2016 by Will Blunt

How to Create a Yearly Content Marketing Calendar (Step-by-Step)

Do you struggle to maintain a consistent posting schedule across your blog and social media channels?

Perhaps it feels like a never ending loop of missed deadlines, peaks, troughs and no one in your team REALLY taking ownership of anything?

You certainly aren’t alone with this battle, but there is one thing that the best content marketers swear by for overcoming it…

A content marketing calendar.

A well thought out content marketing calendar gives you organisation, accountability, deadlines and a common place to collaborate with your team. But they aren’t that easy to put together.…

Posted on Aug 16, 2016 by Mary Walton

10 Content Writing Tools That Convert Readers and Deliver Sales

It’s a tough market out there for a content writer.

Anyone with a keyboard and an internet connection has a voice online, and it’s hard to get your voice heard among all the rabble going on.

How do you make yourself different enough to be noticed?

If you can find an edge, it’s essential that you use it and make yourself rise above that crowd – content writing tools can help you get that edge.

Here’s 10 content writing tools that will bring in readers, and convert those readers into regular customers.…

Posted on Aug 13, 2016 by Adam Franklin

WMTW 137: David Jenyns from Authority Content [Podcast]

Podcast: Play in new window | Download

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“Create quality content on a consistent basis.” David Jenyns (Tweet this)

In this episode I chat with David Jenyns on understanding Google and creating your “Authority Content” and founder of systemHUB.com.

Show-notes:

Key points

David has a new book entitled “Authority Content” and Founder systemHUB.com
Attention, Engagement and Trust
Content is the “bait”
The website should be the most valuable asset of the business
The 3Ps of creating Authority Content
- Present
- Product
- Promote
Videos are the best way to duplicate yourself

Links mentioned

Authority Content

Get in touch with David

Get the free kindle book from August 11 – 15 at AuthorityContent.com
Go to David’s website DavidJenyns.com
Follow David on Twitter @davidjenyns
Founder systemHUB.com

Did you like this podcast?

Posted on Jul 7, 2016 by Will Blunt

20 Steps For How To Promote Content Like A Pro [Free Template]

How To Promote Content Like A Pro Marketer [Free Template] (2)

How well do you ACTUALLY promote your content?

It’s all too common for us to do everything we can to make sure that next blog post is published, but once it’s live the foot comes off the pedal.

If you want to see results from content marketing, you need to have a well-oiled step-by-step promotion process that you repeat every time you hit publish.

Anything less and you’ll be disappointed. No shares, no comments, no traffic and unfortunately no leads.

The Psychology Behind Sharing

We’re wired, in a number of different ways, to share information that delights and inspires us.…

Posted on Jul 5, 2016 by Reyhan Yesilnacar

How SMS Mobile Marketing Ties Into Your Content Strategy

89% of Australian adults own a smartphone… And our love for our phones is deeply embedded in our culture, with over 60% of us ready to give up TV instead of our mobile phone.

While email marketing still has its place, SMS marketing is pivotal to directly communicate highly relevant messages with your target audience.

With a character count of 160, similar to Twitter, why and how should you integrate SMS into your content strategy?

SMS, with an objective to drive customer actions that are profitable, is the enabler to attract and acquire a clearly defined audience by distributing relevant and consistent content.…

Posted on Jun 14, 2016 by Cam Secore

How To Write Click-Worthy Content Titles Every Time

What does it take to write click-worthy content titles and define engaging topics?

Do you need a creative writer? Do you need data? Do you need an influencer sharing the content? Do you need top placement on a search engine for associated keywords?

In digital marketing, there is a sweet spot that includes a unique union of all of these things.

But, where do you start?

Revisiting the Wheel

It’s said that anything a person can say or do was likely said or done before.

(Natalie Portman in Garden State being the exception.)

However, knowing your general audience and their interests helps compose ideas and mark a place to start.…

Posts Categorised: Content Marketing