While web marketing is often the first discussion we have with clients when it comes to web strategy, marketing is the thin edge of the wedge when it comes to creating value for businesses on the web. What about recruitment, customer service, communications, business intelligence, accounting, financial modelling, bookkeeping, note-taking? There are so many tools now available to make life easier and create much more value for businesses in all of these areas.
At Bluewire Media, we’ve moved towards web based products and the cloud. Why? For 3 reasons:
- To build a “work from anywhere” philosophy (Google Apps and Skype means we’ll never again be stranded as we were with the Brisbane Floods last year, not to mention working from Brisbane, Sydney, Bali and San Francisco or indeed anywhere in the world)
- To access information and expertise that is as current as possible (accounting with Saasu has live bank feeds for up to the minute cash flows)
- To benefit from fantastic products that often require little or no training and are much cheaper than their traditional software counterparts (like 37signals’ CRM called Highrise and Basecamp, their project management system).