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“Make the verbs do the work.” Donnie Bryant (Tweet this)
Adam Franklin chats to Donnie Bryant about what copywriting is, falling in love with your customer and making verbs work for you.
Show-notes:
Key points
- Donnie is the author of the books Stealth Selling: Non-Pushy Persuasion for Professionals and How to Beat Goliath…even if you can’t outright kill him.
- Copywriting is the process of using written words to make the reader think what the writer thinks – it’s persuasion.