Today at Bluewire we have been discussing how important it is for a website to reflect the character and personality of the business that it represents. When it comes to design this is obvious – you don’t need to explain to companies that the way their website looks will reflect the way people see their business. But when it comes to copywriting, it seems people are less convinced.
Of course, design is important. Not only the way the website looks, but also the way it works will affect customer satisfaction. But what about the words?…
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