If you’re a business with an online presence, should you be selling directly to new visitors on your website, or should you be collecting emails first?
How early in an online relationship should you be pitching?
Statistics can give us an overview – according to Kissmetrics, only 4% of visitors to an average website are ready to buy on their first visit – but as every business and every product is different, it’s impossible to know the right move for your business unless we dig a little deeper.
Lead nurturing has become a key part of the web marketing strategy in most companies.
Today’s consumers are more informed and more accessible than ever before. Our interactions with potential buyers happen at a number of different stages in their journey, and for that reason, we need to interact with them according to their individual stage.
We build lead nurturing into a marketing strategy because we want to develop relationships with buyers, no matter which stage they’re at. We can nurture leads in a number of different ways, and need to understand our buyers so that we can engage with them in a valuable way.…
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Many marketers may think of email marketing as old-fashioned, with sparkly new platforms such as social media, virtual reality and instant messaging now getting all of our attention. Some marketers will even tell you that email is dead.
Is email marketing dead?
Even though it is often pushed to one side, email is in fact very much alive and performing better than ever!
In this article, I take a look at why email is still important for marketing, plus share some hints and tips on how to use email marketing effectively within your business.…
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Email marketing is an essential tool for growing your business online and can be used to generate a large, and extremely loyal, customer base.
However, with over 144 billion emails being sent every day, it is important to get your message right. If you don’t, it’s more likely you will be lost amongst the other white noise.
The following 10 tips will ensure your next email marketing campaign is successful:
Adding a specific name to your email is easy, but it can also appear false.…
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This is a guest post – Matteo Duò is Content Strategist at Codeable, the #1 outsourcing service for WordPress providing top-notch WordPress experts to small businesses, agencies, and bloggers. Wanna know more about WordPress and entrepreneurship? Check out the Codeable blog.
No matter how much you know about content marketing, strategy, copywriting, and the like, at least once in your lifetime you’ve encountered the “Content is King” mantra. Why the heck have these three words been iterated over and over again?
If you want the short answer, it’s because those words are true, fundamentally true in their meaning, no matter which market you’re working in.…
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This is a guest post – Bill Acholla is a digital marketing consultant, professional blogger and a writer specializing in content writing and marketing at Billacholla.com. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs.
Have you had the chance to check your inbox lately?
From real estate to loan offers, phishing schemes, Facebook notifications and “Hot Singles in Your Area”- you’re likely to come across a sea of spam messages in your email inbox.…
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This is a guest post – Bhav Seera has been working with London Management Centre since October 2015 and is a young aspiring digital marketer who is still eager to master the field. London Management Centre offers corporate training courses in London and Dubai in many areas, specialising in soft skills such as leadership, management, HR, PR, etc.
Email marketing still plays a vital role in any digital marketing strategy…
Why? Because it is effective (and easier than most other mediums) to communicate with a mass audience over email.…
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Confession time.
I remember my first Bluewire News vividly — for all the wrong reasons.
It’s Saturday afternoon in Brisbane and I’m nervous as anything. The email is written, designed and coded. It looks good too (at least by 2005 standards!)
I double check it, triple check it and quadruple check it…. because it’s going out to everyone I know. I’m announcing I am going into business for the first time and it’s being sent to the 700 family, friends and business contacts whom I cajoled into being on my email list.…
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“Hit people with the right email at the right time.” John McIntyre (Tweet this)
In this episode I chat to John McIntyre (aka the Autoresponder Guy) about email marketing, growing your list and the power of auto-responders.
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“The first action leads to the second action and then to the third.” Tom Panos (Tweet this)
In this episode I chat to Tom Panos about how he has grown an email audience of over 19k in just a few years.
Chris Brogan is someone I go out of my way to learn from (and I recommend you do too!). I caught up with Chris after his session at Social Media Marketing World recently.
I asked Chris to recount a story he told about the impact of scarcity on sales and marketing. Watch the video to find out how Chris made 46% of his sales via one email, and blew his sales predictions out of the park!
The truth is if you set a date to close enrolment for a course or decide on a deadline for a price increase, it forces people to make their decision.…
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