As per 2020 email marketing statistics, the average click-to-open rate is at 14.1%. How do you achieve this or increase your click-to-open rate and surpass your competition?
The email click-to-open rate is different from the click-through rate. The click-to-open rate is the percentage of people that open an email by clicking on a link or image within an email. You can consider it as a measure of the instant response rate of an email.
Luckily, there are many simple ways to increase your click-to-open rate.
Here are some easy yet most effective strategies that you can implement to boost up your click-to-open rate: