Posted on Jan 15, 2020 by Aditya Sharma

Top 5 blunders you should not make in email marketing

Updated on January 18th, 2020

Email Marketing Blunders

It doesn’t matter how well your content marketing strategy works for your business organization, email marketing is something you just can’t ignore.; Incorporating email marketing in your overall strategy ends up being the icing on the cake – it just feels incomplete without it.

There is a popular myth among marketers that email marketing is doomed…

But the numbers tell a different story.

According to Lifewire, the total number of emails exchanged by businesses and consumers amount to a whopping 293 billion in 2019 and is likely to cross 347 billion by 2023.…

Posted on Apr 28, 2017 by Adam Franklin

Email subject lines for mobile (optimal length)

Updated on January 5th, 2020

How long should email subject lines for mobile be?

[Alexandria, Sydney, NSW, Australia]

VIDEO – Email marketing subject lines

TRANSCRIPT: Email subject lines for mobile

My name is Adam Franklin, and I’m the co-author of Web Marketing That Works. Now here’s an email stat that you may not know.

STATISTIC:
40% of emails are opened on mobile, where the screen can only fit 4-7 words in the Subject. (Source: Contact Monkey)

‘Mobile first’ subject lines

When you think about it, we carry our mobile phone in our pockets all the time, so it makes total sense that 40% of emails are opened on mobile first.…

Posted on Aug 23, 2016 by Nate Smith

Do You Need Email In Your Sales Funnel?

If you’re a business with an online presence, should you be selling directly to new visitors on your website, or should you be collecting emails first?

How early in an online relationship should you be pitching?

Statistics can give us an overview – according to Kissmetrics, only 4% of visitors to an average website are ready to buy on their first visit – but as every business and every product is different, it’s impossible to know the right move for your business unless we dig a little deeper.

Who’s not using an email funnel?

Posted on Aug 4, 2016 by Will Blunt

The Beginner’s Guide to Lead Nurturing Emails

Updated on October 28th, 2016

Lead nurturing has become a key part of the web marketing strategy in most companies.

Today’s consumers are more informed and more accessible than ever before. Our interactions with potential buyers happen at a number of different stages in their journey, and for that reason, we need to interact with them according to their individual stage.

We build lead nurturing into a marketing strategy because we want to develop relationships with buyers, no matter which stage they’re at. We can nurture leads in a number of different ways, and need to understand our buyers so that we can engage with them in a valuable way.…

Posted on Jul 26, 2016 by Elizabeth Harmon

Is Email Marketing Dead Or Just Getting Started?

Many marketers may think of email marketing as old-fashioned, with sparkly new platforms such as social media, virtual reality and instant messaging now getting all of our attention. Some marketers will even tell you that email is dead.

Is email marketing dead?

Even though it is often pushed to one side, email is in fact very much alive and performing better than ever!

In this article, I take a look at why email is still important for marketing, plus share some hints and tips on how to use email marketing effectively within your business.…

Posted on Mar 30, 2016 by Denny Averill

10 Ways Email Marketing Can Transform Your Business

Email marketing is an essential tool for growing your business online and can be used to generate a large, and extremely loyal, customer base.

However, with over 144 billion emails being sent every day, it is important to get your message right. If you don’t, it’s more likely you will be lost amongst the other white noise.

The following 10 tips will ensure your next email marketing campaign is successful:

Bonus: Download the 33 free templates from Toby and Adam’s new book

1. Personalisation

Adding a specific name to your email is easy, but it can also appear false.…

Posted on Feb 9, 2016 by Matteo Duo

5 Proven Types Of Lead Magnets To Bribe Your Visitors

This is a guest post – Matteo Duò is Content Strategist at Codeable, the #1 outsourcing service for WordPress providing top-notch WordPress experts to small businesses, agencies, and bloggers. Wanna know more about WordPress and entrepreneurship? Check out the Codeable blog.

Welcome Matteo…

No matter how much you know about content marketing, strategy, copywriting, and the like, at least once in your lifetime you’ve encountered the “Content is King” mantra. Why the heck have these three words been iterated over and over again?

If you want the short answer, it’s because those words are true, fundamentally true in their meaning, no matter which market you’re working in.…

Posted on Feb 5, 2016 by Bill Acholla

How Short Emails Can Significantly Improve Your Response Rates

This is a guest post – Bill Acholla is a digital marketing consultant, professional blogger and a writer specializing in content writing and marketing at Billacholla.com. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs.

Welcome Bill…

Have you had the chance to check your inbox lately?

From real estate to loan offers, phishing schemes, Facebook notifications and “Hot Singles in Your Area”- you’re likely to come across a sea of spam messages in your email inbox.…

Posted on Jan 29, 2016 by Bhav Seera

5 Quick Tips For Getting The Most Out Of An Email Campaign

This is a guest post – Bhav Seera has been working with London Management Centre since October 2015 and is a young aspiring digital marketer who is still eager to master the field. London Management Centre offers corporate training courses in London and Dubai in many areas, specialising in soft skills such as leadership, management, HR, PR, etc.

Welcome Bhav…

Email marketing still plays a vital role in any digital marketing strategy…

Why? Because it is effective (and easier than most other mediums) to communicate with a mass audience over email.…

Posted on Oct 21, 2015 by Adam Franklin

WMTW 104: John McIntyre the “Autoresponder Guy” [Podcast]

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Updated on October 23rd, 2015

“Hit people with the right email at the right time.” John McIntyre (Tweet this)

In this episode I chat to John McIntyre (aka the Autoresponder Guy) about email marketing, growing your list and the power of auto-responders.

Show-notes:

Key points

John is the host of the podcast “Email Marketing Podcast”, he is also known as the “Autoresponder Guy”.
He has a book called “Email Marketing: 63 Money-Making Insights”.
John encourages people to maximise the use of software, targeting and funneling in email marketing.

Posted on Aug 19, 2015 by Adam Franklin

WMTW 095: Tom Panos from Million Dollar Agent [podcast]

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Subscribe: Android | RSS

Updated on August 24th, 2015

“The first action leads to the second action and then to the third.” Tom Panos (Tweet this)

In this episode I chat to Tom Panos about how he has grown an email audience of over 19k in just a few years.

Show-notes:

Key points

Tom is a Real Estate Coach and Trainer and is one of the hosts of the podcast “Million Dollar Agent.”
Being a curator leveraged his authority in the real estate industry.