Email Marketing Benchmarks 2020

Email campaigns get more sophisticated by the minute, with strategies getting more creative all the time.

It’s no wonder that performance differs depending on the industry, region and business sizes.

Let’s take a look at some of the email industry benchmarks for 2020:

• The average open rate stands at 17.8%
• average CTO stands at 14.3%
• The Average CTR stands at 2.6%
• Average unsubscribe rate stands at 0.1%
• The average bounce rate stands at 0.7%

Open Rates

The highest open rates in 2019 were recorded by government, nonprofit and education email campaigns.…

Updated on January 18th, 2020

Email Marketing Blunders

It doesn’t matter how well your content marketing strategy works for your business organization, email marketing is something you just can’t ignore.; Incorporating email marketing in your overall strategy ends up being the icing on the cake – it just feels incomplete without it.

There is a popular myth among marketers that email marketing is doomed…

But the numbers tell a different story.

According to Lifewire, the total number of emails exchanged by businesses and consumers amount to a whopping 293 billion in 2019 and is likely to cross 347 billion by 2023.…

Updated on January 5th, 2020

How long should email subject lines for mobile be?

[Alexandria, Sydney, NSW, Australia]

VIDEO – Email marketing subject lines

TRANSCRIPT: Email subject lines for mobile

My name is Adam Franklin, and I’m the co-author of Web Marketing That Works. Now here’s an email stat that you may not know.

STATISTIC:

40% of emails are opened on mobile, where the screen can only fit 4-7 words in the Subject. (Source: Contact Monkey)

‘Mobile first’ subject lines

When you think about it, we carry our mobile phone in our pockets all the time, so it makes total sense that 40% of emails are opened on mobile first.…

Many marketers may think of email marketing as old-fashioned, with sparkly new platforms such as social media, virtual reality and instant messaging now getting all of our attention. Some marketers will even tell you that email is dead.

Is email marketing dead? 

Even though it is often pushed to one side, email is in fact very much alive and performing better than ever!

In this article, I take a look at why email is still important for marketing, plus share some hints and tips on how to use email marketing effectively within your business.…