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Posts Categorised: Email Marketing

Home / Email Marketing



Posted on Mar 22, 2021 by Tim Ferguson

8 Easy Ways to Increase Your Click-to-Open Rate

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Click-to-Open Rate

As per 2020 email marketing statistics, the average click-to-open rate is at 14.1%. How do you achieve this or increase your click-to-open rate and surpass your competition?

The email click-to-open rate is different from the click-through rate. The click-to-open rate is the percentage of people that open an email by clicking on a link or image within an email. You can consider it as a measure of the instant response rate of an email.

Luckily, there are many simple ways to increase your click-to-open rate.

Here are some easy yet most effective strategies that you can implement to boost up your click-to-open rate: 

1.

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Email Marketing


Posted on Feb 7, 2021 by Frankie Wallace

How to Create Compelling Content that Drives Sales

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We all operate within an increasingly competitive business climate. Our digital landscape has resulted in entrepreneurs gaining access to clientele from across the planet, and able to take advantage of readily available resources. This also means that your target customer base often has many options about which companies they wish to engage with.

As a result, it is vital that you utilize techniques and tools in marketing that highlight your expertise, and help to build and bolster your reputation. In business to business (B2B) spheres, your efforts must get the most out of online spaces.…

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Email Marketing


Posted on Aug 13, 2020 by Laura Narušytė

How to Build an Email List from Scratch

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Build an email list

Marketers generally focus on improving the quality of each campaign.

But even the most powerful messaging won’t lead to sales if you don’t have a good contact list. While building an email list from scratch doesn’t happen overnight, it’s one of the most effective methods of increasing sales over the long term.

In this article, we’ll cover some of the most effective ways to develop a strong email list. Although quantity obviously plays a critical role in your marketing results, it’s equally important to focus on contacting qualified leads with a high chance of conversion.…

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Email Marketing


Posted on Apr 8, 2020 by Emily Woodman

Best Email Marketing Benchmarks for 2020

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Email Marketing Benchmarks 2020

Email campaigns get more sophisticated by the minute, with strategies getting more creative all the time.

It’s no wonder that performance differs depending on the industry, region and business sizes.

Let’s take a look at some of the email industry benchmarks for 2020:

  • The average open rate stands at 17.8%
  • average CTO stands at 14.3%
  • The Average CTR stands at 2.6%
  • Average unsubscribe rate stands at 0.1%
  • The average bounce rate stands at 0.7%

Open Rates

The highest open rates in 2019 were recorded by government, nonprofit and education email campaigns.…

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Email Marketing


Posted on Jan 15, 2020 by Aditya Sharma

Top 5 blunders you should not make in email marketing

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Updated on December 14th, 2020

Email Marketing Blunders

It doesn’t matter how well your content marketing strategy works for your business organization, email marketing is something you just can’t ignore.; Incorporating email marketing in your overall strategy ends up being the icing on the cake – it just feels incomplete without it.

There is a popular myth among marketers that email marketing is doomed…

But the numbers tell a different story.

According to Lifewire, the total number of emails exchanged by businesses and consumers amount to a whopping 293 billion in 2019 and is likely to cross 347 billion by 2023.…

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Email Marketing


Posted on Apr 28, 2017 by Adam Franklin

Email subject lines for mobile (optimal length)

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Email subject lines on mobile

Updated on January 5th, 2020

How long should email subject lines for mobile be?

[Alexandria, Sydney, NSW, Australia]

VIDEO – Email marketing subject lines

TRANSCRIPT: Email subject lines for mobile

My name is Adam Franklin, and I’m the co-author of Web Marketing That Works. Now here’s an email stat that you may not know.

STATISTIC:

40% of emails are opened on mobile, where the screen can only fit 4-7 words in the Subject. (Source: Contact Monkey)

‘Mobile first’ subject lines

When you think about it, we carry our mobile phone in our pockets all the time, so it makes total sense that 40% of emails are opened on mobile first.…

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Email Marketing


Posted on Aug 23, 2016 by Nate Smith

Do You Need Email In Your Sales Funnel?

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Do You Need Email In Your Sales Funnel-

Updated on March 12th, 2021

If you’re a business with an online presence, should you be selling directly to new visitors on your website, or should you be collecting emails first?

How early in an online relationship should you be pitching?

Statistics can give us an overview – according to Kissmetrics, only 4% of visitors to an average website are ready to buy on their first visit – but as every business and every product is different, it’s impossible to know the right move for your business unless we dig a little deeper.…

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Email Marketing, Guest Post


Posted on Aug 4, 2016 by Will Blunt

The Beginner’s Guide to Lead Nurturing Emails

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How to Use The Lead Nurturing Template

Updated on October 28th, 2016

Lead nurturing has become a key part of the web marketing strategy in most companies.

Today’s consumers are more informed and more accessible than ever before. Our interactions with potential buyers happen at a number of different stages in their journey, and for that reason, we need to interact with them according to their individual stage.

We build lead nurturing into a marketing strategy because we want to develop relationships with buyers, no matter which stage they’re at. We can nurture leads in a number of different ways, and need to understand our buyers so that we can engage with them in a valuable way.…

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Email Marketing, Beginner


Posted on Jul 26, 2016 by Elizabeth Harmon

Is Email Marketing Dead Or Just Getting Started?

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Is Email Marketing Dead Or Just Getting Started-

Many marketers may think of email marketing as old-fashioned, with sparkly new platforms such as social media, virtual reality and instant messaging now getting all of our attention. Some marketers will even tell you that email is dead.

Is email marketing dead? 

Even though it is often pushed to one side, email is in fact very much alive and performing better than ever!

In this article, I take a look at why email is still important for marketing, plus share some hints and tips on how to use email marketing effectively within your business.…

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Email Marketing


Posted on Mar 30, 2016 by Denny Averill

10 Ways Email Marketing Can Transform Your Business

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10 Ways Email Marketing Can Transform Your Business

Email marketing is an essential tool for growing your business online and can be used to generate a large, and extremely loyal, customer base.

However, with over 144 billion emails being sent every day, it is important to get your message right. If you don’t, it’s more likely you will be lost amongst the other white noise.

The following 10 tips will ensure your next email marketing campaign is successful:

Bonus: Download the 33 free templates from Toby and Adam’s new book

1. Personalisation

Adding a specific name to your email is easy, but it can also appear false.…

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Email Marketing, Guest Post


Posted on Feb 9, 2016 by Matteo Duo

5 Proven Types Of Lead Magnets To Bribe Your Visitors

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5 Proven Types Of Lead Magnets To Bribe Your Visitors

This is a guest post – Matteo Duò is Content Strategist at Codeable, the #1 outsourcing service for WordPress providing top-notch WordPress experts to small businesses, agencies, and bloggers. Wanna know more about WordPress and entrepreneurship? Check out the Codeable blog.

Welcome Matteo…

No matter how much you know about content marketing, strategy, copywriting, and the like, at least once in your lifetime you’ve encountered the “Content is King” mantra. Why the heck have these three words been iterated over and over again?

If you want the short answer, it’s because those words are true, fundamentally true in their meaning, no matter which market you’re working in.…

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Email Marketing, Guest Post, How to
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