Email Marketing Benchmarks 2020
Email campaigns get more sophisticated by the minute, with strategies getting more creative all the time.
It’s no wonder that performance differs depending on the industry, region and business sizes.
Let’s take a look at some of the email industry benchmarks for 2020:
- The average open rate stands at 17.8%
- average CTO stands at 14.3%
- The Average CTR stands at 2.6%
- Average unsubscribe rate stands at 0.1%
- The average bounce rate stands at 0.7%
The highest open rates in 2019 were recorded by government, nonprofit and education email campaigns.…Continue Reading