Posts Categorised: Expert Interview

After any social media crisis arises it’s important to follow a communications response plan — assuming you have one!

You have a social media crisis response plan, right?

In this interview with Gini Dietrich, author of Spin Sucks, writer at SpinSucks.com blog and CEO of Arment Dietrich, we learn exactly what we need to include in our social media crisis response plan.

Gini’s tips

The difference between an issue and a crisis on social media…

An issue is usually something where you feel like it is a big deal – a rogue tweet, someone saying something negative about you online, or a customer complaint over email – but it doesn’t typically affect anything from a reputation or revenue standpoint.…

Not long ago I wrote a post titled ‘7 Practical Ways to Find Content Your Followers Will Love’. In that post I mentioned the company Swayy. Swayy is a platform that helps you discover and share really awesome content with your audience through social networks (It’s linked straight to your social media pages like Twitter or Facebook).

After hitting the publish button for that blog I was keen to get people to read it and see what everyone thought. So I took it straight to Twitter (Practicing what I preach when it comes to content promotion).…