Adam discusses the importance of identifying the activities and tasks where you are in your “genius zone” – the things you love doing, that energize you, and where time seems to stand still. The group shares examples of their genius zone activities, such as working with clients, doing technical SEO, designing travel itineraries, and uncovering client stories.
DELEGATING AND AUTOMATING NON-GENIUS TASKS @ 15:54
Adam explains the importance of identifying the tasks you are “okay at” but don’t love, as well as the “draining” tasks you dislike.…
Adam Franklin welcomed the participants, who were joining from various locations including the Sunshine Coast, L.A., San Jose, and other parts of Australia. He explained that this was a deeper dive workshop following up on a recent lead generation bootcamp, and that the session would focus on using ChatGPT for marketing and lead generation.…
Adam Franklin introduced the workshop on creating a content machine using AI assistants. He outlined his goal of demonstrating how to plan and publish consistent, high-quality content that attracts ideal clients.
Content planning framework @ 9:22
Franklin presented a four-quadrant content matrix of share, show, teach and offer content. Attendees brainstormed content ideas and Franklin emphasized the importance of balancing the quadrants.…
Adam outlined key aspects of developing a marketing plan, including reflecting on successes and failures from 2023, identifying high value activities, and setting goals for client acquisition and growth in 2024.
Adam discussed the importance of creating different types of content to build relationships, demonstrate results, provide value, and make offers. They explained how AI can now help automate content asset creation.…