Posts Categorised: Guest Post

In case you hadn’t realised, eCommerce represents a tremendous opportunity to connect with your customers wherever they are.

In 2016, 53% of global internet users made an online purchase and 40% of US males aged 18-34 said that they would ideally buy everything online.

If you’re embarking on a new eCommerce venture, picking the right shopping cart software for your store is crucial. You’ll need a cart that is affordable, works with your web host, has all the features you need, and scales appropriately when your business grows.

Fortunately, all the reputable shopping carts come with essential functionalities, such as processing payments, managing inventory, and tracking sales.…

Video is alive.

It’s a communication medium with propulsion.

As soon as a visitor to your website hits that play button, your vision comes to life.

These words aren’t alive. They’re lying here, dormant, waiting for you to read them. If you don’t, then they’re defunct, they don’t demand your attention. But once that play button is clicked, a movable feast is set in motion and your visitors are along for the ride.

So are you going to bore them, or captivate them?

Here are five steps you can take to be more captivating on camera from an actor, who’s been there and done that on stage and screen.…

I had a spirited discussion with a coaching peer and academic recently around just how good leaders should aim to be as coaches. It came as quite a surprise to both of us just how different our positions on the issue were.

My colleague’s view was that leaders should aim to be every bit as skilled at coaching as professional executive coaches. After all, coaching is a core leadership competency today, so why should leaders not aim to be exceptional coaches?

I agree that the best leaders are very effective coaches.…

Whether your business has finally decided to upgrade its logo, or there’s simply more room in the budget for a facelift, you’re likely to find yourself with the somewhat challenging task of re-working and establishing the all-mighty ‘Re-brand’.

In order to avoid some slippery slopes other companies have fallen down, we’ve put together our top tips along with our own story for how to successfully update your business’ logo without losing sight of the brand’s image along the way.

Establish Who You Are and What You Want

First things first, you must ask yourself some core questions to establish the correct direction to head in.…