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Posts Categorised: Guest Post

Home / Guest Post



Posted on Jan 30, 2018 by Ben Fewtrell

The seven sure-fire ways to successful Facebook Ads

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As a business coach I have been asked about Facebook marketing more than any other type of marketing medium.

Before you say – “but my customers aren’t on Facebook” – there are 17 million users on Facebook in Australia alone, so you can be guaranteed that your target market is on Facebook, you just need to learn the best ways to target them.

I have personally been using Facebook to generate leads in my business for the last 7 years, I have spent hundreds of thousands of dollars learning what works and what doesn’t.…

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1 Comment
Guest Post


Posted on Jun 15, 2017 by Aaron Agius

Is Your Website’s Design Discouraging Visitors from Returning?

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Is Your Website's Design Discouraging Visitors from Returning?

Updated on August 21st, 2019

Whether you have an ecommerce business or you’re selling online services, having an excellent looking, easily navigable website is critical if you want your visitors to return, time and time again.

While website functionality is often prioritised, don’t neglect aesthetics. According to a study by Adobe, 38% of people will stop engaging with a website if they feel the content and/or layout is unattractive.

If you ask ten people what constitutes a great business website, you’re likely to get ten different answers. However, there are some common website design pitfalls which apply to all types of businesses.…

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3 Comments
Web Design, Guest Post


Posted on Jun 8, 2017 by Melly Devent

Open vs. Closed Office Plans – Which Works For Your Business?

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Open vs. Closed Office Plans - Which Works For Your Business?

Updated on September 3rd, 2019

If you’re planning on designing a new office space, one of the first questions you’ll likely ask yourself is whether to use an open or closed office plan. This is a debate that had been raging on with people firmly in one camp or the other. There is no one perfect answer to which is better, but depending on your business or organisation needs, one layout may reign supreme over another.

Client meetings should be a major consideration depending on the size of the office space, clients may be able to see staff desks in open plan offices, which could come across as unprofessional.…

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Business, Guest Post


Posted on Jun 1, 2017 by Aaron Agius

How to Choose the Best Ecommerce Shopping Cart for Your Store

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How to Choose the Best Ecommerce Shopping Cart for Your Store

Updated on March 18th, 2020

Ecommerce shopping carts

In case you hadn’t realised, eCommerce represents a tremendous opportunity to connect with your customers wherever they are. Let’s explore the ecommerce shopping cart options.

In 2016, 53% of global internet users made an online purchase and 40% of US males aged 18-34 said that they would ideally buy everything online.

If you’re embarking on a new eCommerce venture, picking the right shopping cart software for your store is crucial. You’ll need a cart that is affordable, works with your web host, has all the features you need, and scales appropriately when your business grows.…

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Business, Guest Post


Posted on May 25, 2017 by Robert Morris

5 Facebook Ad Hacks That Will Help You Grow Your Business

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5 Facebook Ad Hacks That Will Help You Grow Your Business

Updated on May 31st, 2017

Getting started with Facebook advertising is not as easy as getting started with Google Adwords, because there are more options and the ad creation process is a little trickier.

Nevertheless, with a little time and experience, you will be churning out Facebook advertisements like a pro. Below are five tips to help you start attracting more clicks with your new Facebook ads.

1. Start With A Photo Ad

Photo ads are the most common type of advertisement on Facebook because the social media network seems to favour visual content.…

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Facebook, Social Media, Business, Guest Post


Posted on May 18, 2017 by Belle Balace

21 Point SEO Blog Post Checklist To Improve Your Rankings [Infographic]

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21 Point SEO Blog Post Checklist To Improve Your Rankings [Infographic]

Lack of resources unearths creativity and new skills.

If you’re a part of a small business, or you are your own team, you probably know what I’m talking about. When you’re starting a new business or marketing campaign and you’re on a tight budget, you have to be resourceful.

One of the good things about the tech age is that you can learn how to do anything anywhere you are. If you want to learn how to cook Garlic Parmesan Shrimp Pasta, or how to have good looking abs in a month, go read blog posts and watch videos.…

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2 Comments
Blogging, Guest Post, Search


Posted on Apr 6, 2017 by Michael Drysdale

5 Tips Entrepreneurs Can Use to Be Captivating On Camera

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5 Tips Entrepreneurs Can Use to Be Captivating On Camera

Video is alive.

It’s a communication medium with propulsion.

As soon as a visitor to your website hits that play button, your vision comes to life.

These words aren’t alive. They’re lying here, dormant, waiting for you to read them. If you don’t, then they’re defunct, they don’t demand your attention. But once that play button is clicked, a movable feast is set in motion and your visitors are along for the ride.

So are you going to bore them, or captivate them?

Here are five steps you can take to be more captivating on camera from an actor, who’s been there and done that on stage and screen.…

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2 Comments
Business, Guest Post


Posted on Mar 30, 2017 by Revel Gordon

How Good Should Leaders Aim To Be As Coaches?

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How Good Should Leaders Aim To Be As Coaches?

I had a spirited discussion with a coaching peer and academic recently around just how good leaders should aim to be as coaches. It came as quite a surprise to both of us just how different our positions on the issue were.

My colleague’s view was that leaders should aim to be every bit as skilled at coaching as professional executive coaches. After all, coaching is a core leadership competency today, so why should leaders not aim to be exceptional coaches?

I agree that the best leaders are very effective coaches.…

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1 Comment
Business, Guest Post


Posted on Mar 9, 2017 by Lilly Perrott

How to Update Your Logo and Branding for Small Businesses

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How to Update Your Logo and Branding for Small Businesses

Whether your business has finally decided to upgrade its logo, or there’s simply more room in the budget for a facelift, you’re likely to find yourself with the somewhat challenging task of re-working and establishing the all-mighty ‘Re-brand’.

In order to avoid some slippery slopes other companies have fallen down, we’ve put together our top tips along with our own story for how to successfully update your business’ logo without losing sight of the brand’s image along the way.

Establish Who You Are and What You Want

First things first, you must ask yourself some core questions to establish the correct direction to head in.…

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Business, Guest Post


Posted on Feb 16, 2017 by Liesha Petrovich

4 Huge Social Media Turnoffs That Kill Engagement

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4 Huge Social Media Turnoffs That Kill Engagement

Unfollow…

It’s the most dreaded word in the social media universe. And when you’re a business trying to drive customers to your website, it’s easy to justify someone unfollowing your business profile.

It’s not me, it’s them.

You’re posting and sharing every day. You’re not sharing racist, sexist or political stuff (huge turnoffs!), and you’re not breaking the 80/20 rule (never post more than 20% promotional information on social media channels).

But what if it really is you? What if you’re breaking rules you didn’t know existed?

Remember, the vast majority of businesses are just now understanding how to harness the power of social media.…

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Social Media, Guest Post, Social Media Strategy


Posted on Feb 9, 2017 by Elizabeth Harmon

How to Integrate Your Traditional and Digital Marketing Strategies

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How to Integrate Your Traditional and Digital Marketing Strategies

Updated on October 13th, 2019

In the digital age, we have a wealth of technology at our finger-tips, which can help to transform our marketing efforts. However, in our shift to digital marketing, many businesses appear to be leaving behind some of the more tried and tested methods.

In this article, I discuss whether we should be focussing all of our attention on newer marketing trends, or if traditional and digital marketing methods can work together effectively.

What is traditional marketing and is it still relevant?

We’re all familiar with newspaper ads, TV commercials, radio advertising, direct mail, billboards, and print advertising (such as leaflets and flyers).…

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4 Comments
Web Marketing, Web Strategy, Marketing, Guest Post
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