Facebook and Twitter are not only great for checking in with friends and sharing photos. Social media is a very low-cost way for companies to start a two-way dialogue with their customers and engage in a deep relationship.

From a marketer’s point of view it is an opportunity to incrementally increase the revenue from existing customers and acquire new ones.

This article will give you four detailed solutions on boosting revenues for your business with social media.

1. Build relationships

We’re starting with the tricky one.…

Updated on May 2nd, 2016

The social media landscape in China is a fascinating and unique proposition for western companies looking to expand into the mysterious orient.

With over 650 million Chinese netziens online, the growth of social networks has been prolific. Domestic, Chinese companies dominate here due to state censorship and restrictions with traditional western platforms essentially being shut out of China.

The largest and most important platform in China is Tencent’s “WeChat” (Weixin). It boasts over 500 million users and has become the primary platform facilitating social interaction in the middle kingdom; it presents a major opportunity for savvy marketers.…

Updated on May 2nd, 2016

Social media is a great tool for small businesses. It allows us to connect with our customers, influence prospects and present ourselves as responsible and reliable companies.

Due to the tremendous potential that social holds, we encourage businesses to pursue active social media strategies to maximize their impact. We all love it when things are going our way – people are favouriting our tweets, our follower count is increasing and we receive glowing reviews from clients.

However, when faced with irate customers, social media can quickly become a burden.…