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Posts Categorised: How to

Home / How to



Posted on Sep 29, 2016 by Will Blunt

How to Manage a Company Social Media Policy

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Updated on May 6th, 2017

You’ve probably noticed… The modern workplace looks different than those of earlier generations.

Rigid policies around company culture have eased up, and we’re finding that even in corporate environments, less “uptight” office cultures can positively impact a company’s bottom line.

Social media is still a fairly new part of that culture for companies to consider.

If you are charged with establishing a social media policy or are managing a marketing team, you may be wondering whether you actually need something tangible in place to guide them.…

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Social Media, How to, Social Media Strategy


Posted on Sep 22, 2016 by Will Blunt

How Often Should I Post On Social Media and My Blog?

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Updated on November 23rd, 2019

How often to post on social media

How often do you post on social media?  This is a question many business owners and digital marketing consultants want to know.

Whether you’re just building out your content marketing plan, or you already have a library full of articles to share, putting together a well thought out content publishing rhythm will give your marketing strategy the direction it needs.

The truth is, you need a good foundation of consistently-published, high-quality content if you’re looking to stand out. That’s what your competition is doing.…

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How to, Content Marketing


Posted on Sep 15, 2016 by Will Blunt

How to Connect With Influencers in Any Niche

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Updated on October 14th, 2019

Connect with Influencers

“Your network is your net worth.” ~Porter Gale

Learning how to build your network and connect with influencers is not a new concept. In fact it has been the cornerstone of business for as long as it has been around.

I’m sure you’ve been to a networking event or conference, shaken too many hands, and passed out more business cards than you realised you had.

And no doubt you’ve learned how big changes like finding your next client, making a career move, or even starting your own business, are often supported by the friends, community and network that you have around you.…

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Web Marketing, How to


Posted on Sep 1, 2016 by Will Blunt

A Simple Project Plan Template To Collaborate On Web Content

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How to Use the Website Content Collaboration Template

Updated on February 3rd, 2020

A simple project plan template

Maybe it’s not a surprise, if you’re in marketing, but the process of overhauling or updating a website can be highly frustrating. This simple project plan template will help.

Most of this is due to how time-consuming the process can be. There are lots of different moving parts, when it comes to web design, content, site navigation, page copy, images. Managing all of it can feel chaotic!

Ideally, you’ll have a team, or a number of different creative types collaborating during the process.…

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Web Strategy, Web Design, How to


Posted on Aug 25, 2016 by Will Blunt

How to Create a Yearly Content Marketing Calendar (Step-by-Step)

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ow to Create a Yearly Content Marketing Calendar (Step-by-Step)

Updated on March 14th, 2019

Do you struggle to maintain a consistent posting schedule across your blog and social media channels?

Perhaps it feels like a never ending loop of missed deadlines, peaks, troughs and no one in your team REALLY taking ownership of anything?

You certainly aren’t alone with this battle, but there is one thing that the best content marketers swear by for overcoming it…

A content marketing calendar.

A well thought out content marketing calendar gives you organisation, accountability, deadlines and a common place to collaborate with your team.…

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Blogging, How to, Content Marketing


Posted on Aug 18, 2016 by Will Blunt

How to Prepare for a Skype Interview With an Expert

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How to Use the Skype Interview Template [Step-by-Step Guide] (8)

Have you ever wanted to know how the best marketers prepare for expert interviews on Skype?

If you’re building an online audience or want to start a Youtube channel, one of the most engaging pieces of content you can create is an expert Skype interview.

A good Skype interview is the perfect mix between valuable information and expert credibility. If you can find the right guest, it can help extend your online reach and rapidly build your authority. Because you are putting your name alongside an already respected figure in your industry.…

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Expert Interview, How to


Posted on Jul 14, 2016 by Will Blunt

The Ultimate 5-Minute Daily Social Media Plan [With Templates]

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The Ultimate 5-Minute Daily Social Media Plan [With Templates]

Updated on October 23rd, 2019

Daily social media plans

It’s estimated that 31% of the world’s population is on social media.  That’s why we put together this ultimate guide to the daily social media plans.

From Facebook to LinkedIn, we’re able to connect with a wide variety of people from across the globe – and most of us have an average of seven social media accounts that we’re logging into to talk and share with those people.

If you’re a digital marketer or small business, you are likely managing multiple social accounts across multiple platforms, and are looking for ways to manage your time so that you have space for other activities (like sleeping or eating).…

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Social Media, How to, Social Media Strategy


Posted on Jul 7, 2016 by Will Blunt

20 Steps For How To Promote Content Like A Pro [Free Template]

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How To Promote Content Like A Pro Marketer [Free Template] (2)

How well do you ACTUALLY promote your content?

It’s all too common for us to do everything we can to make sure that next blog post is published, but once it’s live the foot comes off the pedal.

If you want to see results from content marketing, you need to have a well-oiled step-by-step promotion process that you repeat every time you hit publish.

Anything less and you’ll be disappointed. No shares, no comments, no traffic and unfortunately no leads.

The Psychology Behind Sharing

We’re wired, in a number of different ways, to share information that delights and inspires us.…

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How to, Content Marketing


Posted on Jun 30, 2016 by Will Blunt

How to Write an Effective Sales Email [Step-by-Step]

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How to Write an Effective Sales Email [Step-by-Step]

Updated on March 30th, 2020

Did you know that 44% of salespeople give up on a lead after just one follow-up?

Which is a funny statistic, considering most sales – around 80% of them – require at least five follow-ups. Persistence can pay off.

Making a sale isn’t what most would call easy, but that’s why we have sales marketing strategies and multiple methods for nurturing prospects into customers.

Whether they’re a qualified sales lead or just an email subscriber, having an email sales sequence in place can increase your chance of closing more sales, and is a crucial part of your overall web marketing strategy.…

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Web Marketing, How to, Step by Step


Posted on Jun 23, 2016 by Will Blunt

How to Market an Event Online [Step-by-Step]

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How to Use the Event Marketing Template [Step-by-Step]

Updated on June 24th, 2016

If you’ve ever produced events, planned a workshop, or volunteered at an event, you probably have an idea of the massive amount of preparation that goes into them.

But how much time do you think goes into marketing these events online?

Event planning is not for the faint of heart. It takes strategy, patience, flexibility, and a considerable budget to pull off a successful event that is well attended.

And if you ARE going to invest all that time and money into an event, don’t you want to make sure it’s a winner?…

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Marketing, How to


Posted on Jun 16, 2016 by Will Blunt

How to Use the Guest Blogging Strategy Template [Step-by-Step]

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How to Use the Guest Blogging Strategy Template [Step-by-Step]

Updated on October 28th, 2016

If you’re looking to seriously enhance your web marketing strategy and build a following, you’ll want to consider guest blogging.

Guest blogging is more than just a traffic-building strategy; it’s about authority, credibility, leads and clout with your customers.

You are positioning yourself alongside experts in your industry and commanding the attention of your target audience on websites they already know, like and trust. It helps you “skip the queue” in the minds of your ideal prospects.

Guest blogging can be daunting though, the thought of writing more, especially when it can be a chore to come up with your own content.…

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Blogging, How to
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