Posts Categorised: How to

Whether you’re just building out your content marketing plan, or you already have a library full of articles to share, putting together a well thought out content publishing rhythm will give your marketing strategy the direction it needs.

The truth is, you need a good foundation of consistently-published, high-quality content if you’re looking to stand out. That’s what your competition is doing. In 2015, 70% of surveyed marketers reported that they are “creating more content than they did one year ago,” according to Content Marketing Institute.

But don’t panic if you’re unsure about when, where and how often you should publish content on social media and your blog, we’ve created a template to help you figure it all out.…

How well do you ACTUALLY promote your content?

It’s all too common for us to do everything we can to make sure that next blog post is published, but once it’s live the foot comes off the pedal.

If you want to see results from content marketing, you need to have a well-oiled step-by-step promotion process that you repeat every time you hit publish.

Anything less and you’ll be disappointed. No shares, no comments, no traffic and unfortunately no leads.

The Psychology Behind Sharing

We’re wired, in a number of different ways, to share information that delights and inspires us.…