Intermediate Archives - Bluewire Media

Posted on Oct 9, 2015 by Devesh Khanal

5 Tactics You Should Be Using Instead of A/B Testing

This is a guest post – Devesh Khanal is a conversion optimization consultant. He and his team focus on growing email lists and A/B testing high traffic pages. He writes about his successes and failures at DeveshDesign.com.

Welcome Devesh…

Here’s some irony for you:

I A/B test websites for a living, but I’m about to tell you NOT to do it.

No it’s not because I don’t want competition. It’s because most online businesses don’t have the traffic and sales necessary to make it worthwhile (yet).

So what should you do instead?…

Posted on Apr 25, 2014 by Toby Jenkins

59 Web Marketing Tools

59 Web Marketing Tools from Bluewire Media

One of the questions you may have asked on your web marketing journey, is: “what web tools should I be using?” We have too.

Over the last decade of marketing on the web, we’ve tried and tested the myriad free and paid tools and we have narrowed it down to the best 59 tools you need. We use them all virtually everyday for social media, email marketing, blogging, videos, webinars, analytics, SEO, inbound marketing, to run events and to run our own business, Bluewire Media

All these tools save us time, give us insights and make our life a lot easier!…

Posted on Jun 20, 2013 by Lesley Hays

We lost 50% of our positive Facebook comments by focussing on negative conversations

From the weekly Success Insights series: Lessons from our Client Success Programs

This week, we have an important lesson on the value of positive community engagement!

We heavily monitor a retail sector client’s Facebook page, but recently our two social media guides needed a holiday*. So while our guides were away, we had to minimise the responsive work we could do in order to handle the out of hours monitoring. This meant we significantly reduced our engagement with the community and focussed on “fighting fires” rather than taking the time to encourage and get involved in positive conversations.…

Posted on Mar 11, 2013 by Brenda Panin

Exciting ways to market your business in 2013

This is a guest blog post.

Brenda Panin is an Economics graduate, working as a business coach and business valuer (estimating the economic value of the business owner’s interest in a company!). Plus, Brenda blogs on a wide range of topics, including fitness, business tips and social media.

Welcome Brenda…

The explosion of digital and social media has opened up exciting new avenues for marketers and advertisers. Never before have there been so many ways a business can get their message out to their target market. Some are new tactics while others are new takes on older methods.…

Posted on Mar 9, 2013 by Matt Travers

Top 5 lessons from Australia’s best and worst corporate tweeters

This is a guest post.

Matt Travers is the founder of service comparison website ServiceRage, which uses social media feedback to rank Australian companies. He has more than 15 years experience on the client and agency sides of digital marketing in Australia and Europe. He tweets from @ServiceRagecom.

Welcome Matt

Australia’s most successful brands on Twitter get dramatically better customer feedback than their struggling peers. So what’s the secret to positive customer relationships on Twitter?

At ServiceRage we monitor customer feedback, via social media, to 65 Australian businesses in banking, health insurance, energy and general insurance.…

Posted on Feb 25, 2013 by Adam Franklin

Why it is important to tell stories online with Valerie Khoo

Valerie Khoo is the author of ‘Power Stories‘ and runs the Australian Writers’ Centre. Recently I got the chance to interview Valerie about why it is important to tells stories in the online world.

[youtube=http://www.youtube.com/watch?v=BqUBFaGYeDs&rel=0&w=560&h=315]