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Posts Categorised: Marketing

Home / Marketing



Posted on Feb 9, 2017 by Elizabeth Harmon

How to Integrate Your Traditional and Digital Marketing Strategies

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How to Integrate Your Traditional and Digital Marketing Strategies

Updated on October 13th, 2019

In the digital age, we have a wealth of technology at our finger-tips, which can help to transform our marketing efforts. However, in our shift to digital marketing, many businesses appear to be leaving behind some of the more tried and tested methods.

In this article, I discuss whether we should be focussing all of our attention on newer marketing trends, or if traditional and digital marketing methods can work together effectively.

What is traditional marketing and is it still relevant?

We’re all familiar with newspaper ads, TV commercials, radio advertising, direct mail, billboards, and print advertising (such as leaflets and flyers).…

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4 Comments
Web Marketing, Web Strategy, Marketing, Guest Post


Posted on Jun 23, 2016 by Will Blunt

How to Market an Event Online [Step-by-Step]

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How to Use the Event Marketing Template [Step-by-Step]

Updated on July 19th, 2021

If you’ve ever produced events, planned a workshop, or volunteered at an event, you probably have an idea of the massive amount of preparation that goes into them.

But how much time do you think goes into marketing these events online?

Event planning is not for the faint of heart. It takes strategy, patience, flexibility, and a considerable budget to pull off a successful event that is well attended.

And if you ARE going to invest all that time and money into an event, don’t you want to make sure it’s a winner?…

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Marketing, How to


Posted on Apr 14, 2016 by Diana Beyer

Online Marketing Vs Offline Marketing: Where to Focus in 2016

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Online Marketing Vs Offline Marketing- Where to Focus in 2016

Updated on April 18th, 2016

The revenue of a company is based on what the customer is enticed to buy.

In the past, it was always offline marketing that drew these customers in. And that is still true with a lot of businesses who just have no interest in technology. They leverage the newspaper, magazine, and coupons or flyers that come by mail. And for all these years, offline marketing has worked to the advantage of many businesses.

However, as everyone knows, there’s no holding back the advancement of technology in their lives.…

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4 Comments
Web Marketing, Marketing, Guest Post


Posted on Feb 18, 2016 by Cent Muruganandam

How To Get The Most Out of StumbleUpon [Infographic]

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How-to-Use-StumbleUpon-to-Drive-Traffic-and-Marketing-–-INFOGRAPHIC

Updated on May 2nd, 2016

Most content marketers will naturally choose Facebook, LinkedIn or Twitter as their go to social media platform.

These social media sites have big user volumes without a doubt. They also have a lot of competition.

You may be a blogger, content marketer, small business or start-up; without an established following, you are going to struggle to get attention on the big social media sites initially.

So which social media platform is great for someone new or just starting out? That’s where StumbleUpon can offer a unique alternative.…

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5 Comments
Social Media, Marketing, Guest Post


Posted on Feb 12, 2016 by Raul Harman

How Virtual Reality Is Re-Shaping The Marketing Landscape

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How Virtual Reality Is Re-Shaping The Marketing Landscape

Updated on June 7th, 2019

This is a guest post – Raul Harman is a B.Sc. in Innovative entrepreneurship and his main areas of interest is digital marketing for enterprises and small businesses. He is also a regular contributor on technivorz.com. Follow him on Twitter at @Raul_Harman

Welcome Raul…

If we chose one notion to represent the modern world, it would have to be hyper-connectivity.

Whenever a new device, or even a new feature emerges, all things business-related rush in to try and use it for their own benefit.

Virtual reality (VR) will be no exception to this general rule.…

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Marketing


Posted on Jan 13, 2016 by Adam Franklin

WMTW 115: Kate Erickson from Entrepreneur on Fire [Podcast]

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http://traffic.libsyn.com/webmarketingthatworks/Ep_115_Kate_Ericson.mp3

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Updated on January 4th, 2017

“Trust your gut and follow your intuition.” Kate Erickson (Tweet this)

In this episode I talk to Kate Erickson about finding your avatar, listening to your audience and building a community.

Show-notes:

Key points

  • Kate is author of the book The Fire Path: A Beginner’s Guide to Growing Your Online Business.
  • She is also the co-founder of the podcast Entrepreneur on Fire and is the host of her own podcast Kate’s take: The EOFire Audio Blog.
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2 Comments
Marketing, podcast


Posted on Oct 29, 2015 by JP Misenas

How to Effectively Use Quizzes to Generate Leads

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How to effectively uses quizzes to generate leads

This is a guest post  – JP Misenas is the content marketing director and audio/visual technician/engineer of Interact, a place for creating entertaining and engaging quizzes that generate email leads. He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them.

Welcome JP…

Quizzes have been basking in the sunlight of the internet for years now…

But have you ever noticed how useful they are for generating leads?

They are essentially just  another form of content marketing. But one that is still under-utilised by many, which means there is a big opportunity for you.…

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Marketing, Guest Post, How to


Posted on Oct 27, 2015 by Vasily Malyshev

7 Things to Do Before You Launch an App

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7 Things to Do Before You Launch an App

Updated on March 18th, 2020

This is a guest post  – Vasily Malyshev was born in Moscow, Russia, today he holds dual legal qualifications of Juris Doctor in the USA and Jurist in Russia. At age 19, Vasily formed his first company “Malyshev EduSys” which created one of the top LSAT preparation apps and focused on creating mobile applications that would help students prepare for school admission exams in USA and all over the world. Two years later Vasily broadened the scope of his work and formed “Messapps”, an app development firm that works with entrepreneurs to help them transform their ideas into successful app businesses.…

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Marketing, Guest Post


Posted on Sep 30, 2015 by Toby Jenkins

WMTW 101: Daniel Cadden, Co-Founder of Connect 5 Media [Podcast]

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http://traffic.libsyn.com/webmarketingthatworks/Ep101_Dan_Cadden.mp3

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“Mobile is the fastest growing industry, combining internet and social media.” Dan Cadden (Tweet this)

In this episode I talk to Dan Cadden about his business journey from service provider, to product maker, to app incubator. We dive deep on how he has captivated an audience, his love for apps and what it takes to pinpoint your audience.

Show-notes:

Key points

  • Dan is the co-founder of Connect 5 Media, an app development company in the UK.
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Business, Marketing, podcast


Posted on Sep 24, 2015 by Mitali Purkait Ghosh

7 Common Mistakes to Avoid on Your Mobile Site

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This is a guest post  – Mitali Purkait Ghosh is the Co-Founder of High Position. Here she talks about the importance of mobile websites and the mistakes to avoid while developing mobile friendly websites.

Welcome Mitali…

You can’t keep pushing it down your to-do list.

How visitors experience your mobile site should be your number one priority.

With over 50% of all traffic on the internet coming from mobile devices, and this figure increasing every day… Your business won’t survive without a mobile responsive website.

Before writing this post we did some research into a group of mobile sites that had made some fundamental errors when it comes to user experience.…

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7 Comments
Web Design, Marketing


Posted on Sep 10, 2015 by Nicholas Lembo

8 Tips to Market Your Business Using Review Sites

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Market your business using review sites - header image

This is a guest post  – Nick Lembo is Yelp’s Manager of Local Business Outreach. He works with business owners to help them navigate the world of online reviews. He is on Twitter @nicholaslembo. Yelp is a website and mobile app that connects people with great local businesses in over 31 international markets around the world. Yelp was founded in 2004 in San Francisco and launched in Australia in 2011. With over 83 million reviews, Yelp is the leading source for real word of mouth online. You can claim your Yelp Business Page for free at www.biz.yelp.com.au…

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2 Comments
Web Marketing, Business, Marketing, Guest Post
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