Marketing Archives - Page 3 of 6

Posted on Sep 23, 2011 by Toby Jenkins

How can we use the Web to build an Engaged Culture? – Interview with Marcus Child

Tuesday and Wednesday this week were like a business improvement bootcamp!

Adam and I went along to another great Verne Harnish Rockefeller Habits event put on by The Growth Faculty on Tuesday and sat next to Derek Hodge, a TEC (The Executive Connection) Group Chair.

With a full day of Verne under our belts and sharing ideas, Derek invited me to join him the next day for a TEC presentation by Marcus Child (@digitalmarcus) titled “Leading an Engaged Culture”.

What a cracking few hours! Marcus was incredibly energetic as a presenter with great practical ideas around leadership and staff engagement, not to mention some incredible results to report.…

Posted on Sep 15, 2011 by Sharon Barbour

SHARING IS CARING

Did your Mummy teach you to share?

Here’s hoping she did because in the new world of marketing on the web, sharing is key. When I started working at Bluewire Media the first thing I noticed was how much “stuff” they gave away — I’m talking seriously helpful information, expert knowledge and wisdom, practical advice and guidance on all things web, just given away. Free! I don’t know about you but I thought I was living in a world where nothing comes for free.

Here is the conversation that repeated regularly in my first few weeks until it sunk into my thick skull.…

Posted on Sep 7, 2011 by Hamish Knox

How to use iMovie to create YouTube videos

Updated on July 8th, 2013

So, my time here at Bluewire as a marketing intern from QUT has been spent editing videos the guys have done with industry leaders and clients on how they use the web to do business.

Why publish videos?

To quote David Meerman Scott, “On the web, you are what you publish”

I must confess i am a Mac advocate, owning an iPod, iPhone and Macbook completing the trifecta of Mac products. So what i have to say may be bias towards iMovie. There are many great products and software out there which are useful for editing and creating movies and video content.…

Posted on Jul 13, 2011 by Shanon Scully

3 Things I learned at Think on Your Feet

As you know here at Bluewire Media each team member is devoted to communication that is timely, appropriate and understandable. To help ensure that my communication is understandable I recently participated in a course called Think on Your Feet®.

Think on Your Feet is a two day workshop offered by New Horizons Learning Center. It is designed to train professionals to organize their ideas quickly so that their message is understood, direct and persuasive.

In this blog post I will touch on how Think on Your Feet gave me the tools to be understood, direct and persuasive.…

Posted on Jun 29, 2011 by Bluewire Media

How to reach a targeted audience through leveraging popular #hashtags

Updated on July 8th, 2013

Case study

It’s a bit of a Monday night ritual for me – a glass of wine, Twitter and the ABC show Q&A hosted by Tony Jones.

The show is “live and interactive” and that means Twitter is alive with comments and questions, with viewers using the hashtag #qanda while the show is on.

The Queensland Premier’s marketing team has recognised that those monitoring and contributing to the #qanda hashtag are generally likely to be interested in politics and have given them a chance to ask Anna Bligh a question.…

Posted on May 25, 2011 by Laura Elvery

Money and Motivation

The latest event by Girls Learning About Money

Richard Flint, he of the Hawaiian shirt, straight-talk and multiple PhDs, gave the keynote address at Thursday’s GLAM event. Richard travels the world to speak at over 200 events each year on matters of behaviour, motivation, success and money. Resilience is his second favourite word (love is his number one.)

Bluewire Media has enjoyed a relationship with GLAM (Girls Learning About Money) since 2007. We are a proud supplier sponsor, looking after their website and email marketing. Lesley Hays and I attended GLAM’s latest seminar, hosted monthly to discuss investment, the stock market, real estate, prenuptial agreements and—next month—profitable home renovation.…

Posted on May 17, 2011 by Laura Elvery

Guess who’s coming to dinner?

THE MARKETING GENIUS OF GUEST BLOGGING

Besides the fact that Steph Bowe is seventeen years old and her first book was published when she was sixteen (I think I was selling ice-cream) she has also appeared at prestigious writers’ festivals and contributed pieces to The Age (I got to wear a pink hat.)

And she is now guest blogging for Brisbane City Council.

A couple of questions:

What on earth have I been doing with my time?
Whose clever idea is this guest blog thing?

GUEST POSTS FOR VARIETY

A friend sent me a link to ibrary, Brisbane City Council’s new, dedicated website for high school students.…

Posted on Feb 28, 2011 by Adam Franklin

10 Marketing Words I Hate

As a marketing manager, you hear these hideous words every day, but I feel compelled to make a stand. So here’s my rant – the countdown of the Top 10 Marketing Words I Hate…

1o. Brand.

I’ve never heard anyone agree upon the definition of what a ‘brand‘ really is. I’ve heard all of the following:

Your name is your brand- eg. ‘brand name’ products vs generic.
Your logo is your brand.
Your brand is your product or service.
Your brand is what people say about you.

Posted on Jan 8, 2011 by Angus Russell

13 Must-Watch Marketing TED Presentations

Earlier this week, Hubspot, one of our favourite blogs, posted an article that contained 13 embedded videos of great marketers speaking about their ideas. As the title suggests, all of these videos are worth watching.

As a sneak peak, here’s an interesting talk by Malcolm Gladwell about how one psycho physicist brought about a change in the way that food companies thought about their products.

Malcolm tells the story of how food companies came to realise that there isn’t one perfect formula for their product. That different people have different tastes, and by diversifying your product line you can satisfy more people.…