My grandfather once criticised me for saying it was a REALLY hot day… “You’re really good at pointing out the blindingly obvious.”
Zap.
OK, so maybe on that occasion my comment wasn’t necessary, but I’m going to take a punt and risk the “blindingly obvious” again…
The first priority of your web strategy has to be people. Your website, Facebook page, email campaign, tweets, that’s all important but it’s still secondary. It’s all about your people.
Who?
At the beginning it’s about figuring who it is you need to be talking to.…
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