Posts Categorised: Marketing

I recently came across a terrific example of social media usage in business from a Slideshare presentation by Jonathan Crossfield of the Australian web hosting and domain company, NetRegistry.

One case study particularly stood out which involved an interaction @NetRegistry had had with a fellow Twitter user.

How would you rate this example as a first impression for a business engaging a potential client?

Notice how NetRegistry were able to intercept this conversation and direct the user to the relevant product page in a clear and professional manner.

It is now becoming more common for brands to develop social media strategies to monitor and engage discussions about their products in the social web.…