Posts Categorised: Marketing

When a business mentor put me onto the fact that AIM (Australian Institute of Management) was hosting an “open-house” on the Gold Coast I was quick to register.  After all, the last event I attended was very enjoyable & useful.

I attended for the best part of a day but missed 2.5 sessions due to other commitments.  Without stealing all AIM’s thunder I wanted to share with you what I ‘took home’  from the 3 sessions I found most relevant.

“WHY PEOPLE BUY” by Catherine Day (Executive Coach and mentor)

For the record,  this presentation was actually called ‘Business Development and Effective Networking for Professionals‘ but when I wrote this blog post I realised what I had learnt from Cath was “why people buy”.…