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Posts Categorised: podcast

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Posted on Mar 22, 2017 by Adam Franklin

WMTW 150: Adele Revella author of Buyer Personas [Podcast]

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“What we need to know is exactly what is on our buyer’s mind.” Adele Revella (Tweet this)

In this episode I talk with Adele Revella about the buyer persona – how and what to know about your ideal buyers.

Show-notes:

Key points

  • Adele is the author of the book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business, and the founder of the Buyer Persona Institute.  
  • Specialised interviews with buyers will help you get their persona.
… Continue Reading
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Posted on Mar 6, 2017 by Adam Franklin

WMTW 149: Dorie Clark author of Stand Out [Podcast]

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Updated on March 8th, 2017

“You are only as strong as your weakest link.” Dorie Clark (Tweet this)

In this episode I talk to Dorie Clark about building a profile online as a recognised expert.

Show-notes:

Key points

  • Dorie is the author of two books, Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.
  • There are 3 key categories to be known as a recognised expert:
    • Content Creation
    • Social Proof
    • Network
  • Share your ideas to create authority
  • Be credible
  • Her 3-step process for building a following:
    • Your close in network
    • Building an audience
    • Building a community

People mentioned

  • Tom Peters
  • Dan Pink

Links mentioned

  • Reinventing You: Define Your Brand, Imagine Your Future
  • Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

Get in touch with Dorie

  • Get her Self-Assessment workbook at DorieClark.com/Adam
… Continue Reading
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podcast


Posted on Feb 22, 2017 by Adam Franklin

WMTW 148: Matthew Kimberley from Professional Persuasion [Podcast]

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Updated on March 8th, 2017

“The prospect is lucky to have found you.” Matthew Kimberley (Tweet this)

In this episode I talk with Matthew Kimberley about sales, persuasion, speaking, and a whole lot more.

Show-notes:

Key points

  • Matthew Kimberley is the author of the book “How to Get a Grip”
  • You need to warm up the audience first before marketing
  • Utilize the data at hand
  • Confidence is important in persuasion
  • Authority is critical, take control of your prospects
  • Bonuses do work
  • Advice on speaking:
    • Rehearse
    • Know your material inside and out
    • Learn from feedback
  • Every performance is a rehearsal

People mentioned

  • Taki Moore
  • Nicholas Kusmich

Links mentioned

  • How to Get a Grip

Get in touch with Matthew

Go to MatthewKimberley.com…

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Web Marketing, podcast


Posted on Feb 8, 2017 by Adam Franklin

WMTW 147: John JD Dwyer from The Institute of Wow [Podcast]

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Updated on November 10th, 2019

“Make sure you collect data.” John Dwyer (Tweet this)

In this episode I talk with John Dwyer about SMS marketing and the importance of data collection.

John Dwyer aka JD show-notes:

‘JD’ Bio

John Dwyer (known as “JD” by most of his clients) is a marketing enigma, unique in the field. When it comes to creating sales for businesses, his thinking is refreshingly unconventional.

And thank goodness for that! Because there are way too many so-called marketing experts out there who simply pedal the same old “marketing 101” philosophies.…

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Web Marketing, podcast


Posted on Jan 26, 2017 by Adam Franklin

WMTW 146: Digital Marketing Tips [Podcast]

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Updated on November 10th, 2019

Digital marketing tips

“Get started with these digital marketing basics.” Adam Franklin (Tweet this)

Digital Marketing Tips

Show-notes:

Key points

5 digital marketing things to get right in 2017:

  1. Know your ideal buyer
    • Know your best buyer
    • Give the buyer-persona a name
  2. Uncover a lead magnet
    • This is the magic ingredient
    • Concise and simple
    • Share it online
  3. Set up a landing page for the lead magnet
    • Get their email address
  4. Build an email marketing funnel
    • Nurture them with content
    • Start simple and small, then build on that
  5. Spread the word
    • Spread it online, utilise social media

People mentioned

  • Neil Patel

Get in touch with Adam

  • Email him at Adam.Franklin[at]bluewiremedia.com.au
… Continue Reading
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Web Marketing, podcast


Posted on Jan 11, 2017 by Adam Franklin

WMTW 145: Franziska Iseli from Basic Bananas [Podcast]

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Updated on November 19th, 2019

Franziska Iseli from Basic Bananas

“Be in control of how people perceive you.” Franziska Iseli   (Tweet this)

In this episode I talk to Franziska Iseli about Position and Perception, and how it helps in business.

Show-notes: Franziska Iseli from Basic Bananas

Key points

  • Franziska is the co-founder of BasicBananas and co-author of the book “Perception”.
  • Marketing strategies
    • Positioning
    • Perception
  • Creating a good perception is fundamental for your business.
  • Create the image of your business and make sure it is perceived that way.
… Continue Reading
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podcast


Posted on Jan 3, 2017 by Adam Franklin

WMTW 144: “How Do You Scale Influencer Outreach in a Non Spammy Way?” [Podcast]

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Updated on January 6th, 2017

“Have that direct relationship with the influencer.” Adam Franklin (Tweet this)

In this episode I answer a question from a podcast listener, Adithya Murali who is the content marketer at Techwyse. He asks, “How do you scale influencer outreach in a non spammy way?”  In today’s show I answer Adi’s question.

Show-notes:

Key points

Here are the stages to building a relationship with an influencer:

  • 1st stage
    • Identify the influencers in your industry
    • Find out what you can about them.
… Continue Reading
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podcast


Posted on Dec 7, 2016 by Adam Franklin

WMTW 143: Andrew Morello from Yellow Brick Road [Podcast]

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Updated on January 4th, 2017

“One biggest mistake is doing everything by yourself.” Andrew Morello (Tweet this)

In this episode I talk to Andrew Morello about digital marketing and having online presence.

Show-notes:

Key points

  • Andrew is the winner of the show Apprentice.
  • He also serves as the business development manager at Yellow Brick Road.
  • He is an avid user of digital marketing.
  • Recommendations
    • Seek professional advice
    • Don’t be afraid of trying something
  • Be ready for criticism when you go online.
… Continue Reading
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podcast


Posted on Nov 30, 2016 by Adam Franklin

WMTW 142: Michael Gerber from Beyond the E-Myth [Podcast]

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Updated on January 4th, 2017

“Scalability is the benchmark” Michael Gerber (Tweet this)

In this episode I talk to Michael Gerber about his new book “Beyond the E-Myth”, scaling and providing great products.

Show-notes:

Key points

  • Michael is author of “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.”  
  • He’s got a new book entitled “Beyond the E-Myth” that will be launched on December 7, 2016.
  • Beyond the E-Myth is written to simplify the process of entrepreneurship.
… Continue Reading
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podcast


Posted on Oct 5, 2016 by Adam Franklin

WMTW 141: John Jantsch from Duct Tape Marketing [Podcast]

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Updated on January 4th, 2017

“SEO has become a strategic component.” John Jantsch (Tweet this)

In this episode I talk with John Jantsch about SEO; sharing tips and strategies for better organic search traffic.

Show-notes:

Key points

  • John is the founder of the website DuctTapeMarketing.com
  • He has a new book coming out entitled SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs 
  • SEO is a strategic marketing tool
  • Link building is just like networking
  • Tools
    • Buzzsumo
    • Keywordtool.io
… Continue Reading
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Search, podcast


Posted on Sep 28, 2016 by Adam Franklin

WMTW 140: Greg Cassar – Digital Marketing Strategist Part 2 [Podcast]

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Updated on November 23rd, 2019

Greg Cassar Digital Marketing Strategist

“Cash flow is determined by your calendar.” Greg Cassar (Tweet this)

In this episode I finish off my talk with Greg Cassar about running a successful e-commerce business.

Show-notes:

Key points

16 Components for Creating the Perfect E-Commerce Business:

  1. Repeat purchases
  2. Demand
  3. Re-targeting
  4. Price
  5. Cost effective shipping
  6. Good Multi supplier chain
  7. Cost of goods sold
  8. Google and Facebook like it
  9. Good low refund products
  10. Passionate market
  11. Growing Industry
  12. Ability to upsell
  13. Product is consumed or re-ordered
  14. Content amplification
  15. Market has money and motivated to spend it
  16. Mind set

Profit Triad

  1. How to get more customers
    • Start with the store
    • Traffic
  2. How to get them spending more
    • Upselling
    • Post-purchase upsell
  3. How to get them buying again

Links mentioned

  • Collective.com.au
… Continue Reading
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