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Posts Categorised: podcast

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Posted on Sep 22, 2016 by Adam Franklin

WMTW 139: Greg Cassar from The Collective Part 1 [Podcast]

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Updated on November 23rd, 2019

Greg Cassar – The Collective

“E-commerce is still in its very early days.” Greg Cassar (Tweet this)

In this episode I talk with Greg Cassar all about maximizing an e-commerce store.

Show-notes:

Key points

  • Greg Cassar is back on the podcast to talk about e-commerce.
  • E-commerce is the new trend in purchasing online.
  • It’s important to create and design your own brand name for your store.
  • 16 Components for creating the perfect e-commerce business:
    1. Repeat purchases
    2. Demand
    3. Re-targeting
    4. Price
    5. Cost effective shipping
    6. Good multi supplier chain
    7. Cost of goods sold
    8. Google and Facebook like it
  • Get the next 8 in part 2 of Greg’s interview.
… Continue Reading
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Posted on Sep 14, 2016 by Adam Franklin

WMTW 138: Meryl Johnston from BeanNinjas [Podcast]

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Updated on January 4th, 2017

“Understand what you do, and know who your market is.” Meryl Johnston (Tweet this)

In this episode I chat with Meryl Johnston about how BeanNinjas started and how it continues to grow.

Show-notes:

Key points

  • She is the co-founder of BeanNinjas.com
  • Recurring revenue and a team service delivered product lead to starting BeanNinjas.com
  • Get a better understanding of your customer’s problems to produce a product.
  • Get your ideal client and market specifically.
  • Get your customers to become advocates.
… Continue Reading
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Posted on Aug 13, 2016 by Adam Franklin

WMTW 137: David Jenyns from Authority Content [Podcast]

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Updated on September 28th, 2017

“Create quality content on a consistent basis.” David Jenyns (Tweet this)

In this episode I chat with David Jenyns on understanding Google and creating your “Authority Content” and founder of systemHUB.com.

Show-notes:

Key points

  • David has a new book entitled “Authority Content” and Founder systemHUB.com
  • Attention, Engagement and Trust
  • Content is the “bait”
  • The website should be the most valuable asset of the business
  • The 3Ps of creating Authority Content
    • Present
    • Product
    • Promote
  • Videos are the best way to duplicate yourself

Links mentioned

  • Authority Content

Get in touch with David

  • Get the free kindle book from August 11 – 15 at AuthorityContent.com
… Continue Reading
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podcast, Content Marketing


Posted on Jul 20, 2016 by Adam Franklin

WMTW 136: James Parnwell from The Online CO [Podcast]

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Updated on January 4th, 2017

“SEO takes time, effort and consistency.” James Parnwell (Tweet this)

In this episode I talk to James Parnwell about SEO.

Show-notes:

Key points

  • SEO (Search Engine Optimization) is simply about making your website friendly to Google.
  • The Google Bot filters website codes and ranks them on search listings.
  • Key Factors
    • Keywords
    • Key Phrases
  • Paid ads can yield you results.
  • Google Ads give results fast but are paid; SEO takes time but is free.
  • Never stop working on your SEO
  • Backlinks can be dangerous.
… Continue Reading
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Search, podcast


Posted on Jul 13, 2016 by Adam Franklin

WMTW 135: Danny Flood from OpenWorldMag.com [Podcast]

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“Begin with the end goal in mind.” Danny Flood (Tweet this)

In this episode I talk to Danny Flood about working smarter, doing less and maximising your time.

Show-notes:

Key points

  • Danny is the author of several “Hacking” books. His first book is “Buy Your Own Island: The Ultimate Guide to Breaking Free and Making Your Dreams Reality.”
  • He also runs the OpenWorldMag.com and is host of The Open World Podcast. 
  • Andy says he has more concentration when riding the subway.
… Continue Reading
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podcast


Posted on Jul 6, 2016 by Adam Franklin

WMTW 134: Nate Smith the 80-20 Marketing Guy [Podcast]

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Updated on January 4th, 2017

“The biggest single lesson is to validate” Nate Smith (Tweet this)

In this episode I talk to Nate Smith about “Validating”, the power of videos and email marketing.

Show-notes:

Key points

  • Nate is the 80-20 Marketing Guy.
  • It takes two years to launch a successful product.
  • Get inputs from your audience before launching a product.
  • Know your target audience.
  • “Validate” – What problem can I solve for you?
  • Learn from your audience
  • Speak personally and authentically.
… Continue Reading
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Posted on Jun 22, 2016 by Adam Franklin

WMTW 133: Paul Greenberg from Deals Direct [Podcast]

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Updated on July 5th, 2016

“To sell, you have to have your own brand.” Paul Greenberg (Tweet this)

In this episode I chat to Paul Greenberg about starting small, using different media marketing and NORA.

Show-notes:

Key points

  • Paul Greenberg is the founder of Deals Direct and also the author of the book Africa to the ASX. 
  • He is known as the grandfather of Online Retail.
  • Selling with no profit but building a list of customers.
  • Used TV ads to build trust.
… Continue Reading
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Business, podcast


Posted on Jun 15, 2016 by Adam Franklin

WMTW 132: Chloe Thomas from Customer Manipulation [Podcast]

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“Clever ways of manipulating people…” Chloe Thomas (Tweet this)

In this episode I talk to Chloe Thomas about the 5 steps in customer relationships and all about marketing.

Show-notes:

Key points

  • Chloe is the author of 4 books and is the host of the podcast eCommerce MasterPlan. 
  • She has a new book out entitled “Customer Manipulation”.
  • Manipulate the customer to their benefit.
  • 5 different stages/levels of relationships with your customer:
    1. Getting traffic to your website (marketing)
      • Shiner-like tactic
      • Target marketing
      • Get-found marketing
    2. From casual visitor to signing up for your email list
    3. From signing up to buying
    4. Becoming a repeat buyer
    5. Turning into a regular buyer
  • Nothing is ever finished, continue optimising.
… Continue Reading
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Business, podcast


Posted on Jun 8, 2016 by Adam Franklin

WMTW 131: Aaron Fifield from Chat with Traders [Podcast]

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Updated on January 4th, 2017

“I’d rather over deliver than under deliver.” Aaron Fifield (Tweet this)

In this episode I chat to Aaron Fifield about his success on Trading and Podcasting.

Show-notes:

Key points

  • Aaron is the host of the podcast “Chat with Traders”. 
  • He started the podcast out of “frustration”.
  • Main motivation on the podcast is to expand his network.
  • Sponsorship is the main revenue.
  • Measure the total number of downloads within the first 6 weeks.
… Continue Reading
1 Comment
podcast


Posted on May 27, 2016 by Adam Franklin

WMTW 130: Keith Krance of Dominate Web Media [Podcast]

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Updated on January 4th, 2017

“Find the right message and be authentic.” Keith Krance (Tweet this)

In this episode I chat with Keith Krance about Facebook ads and digital marketing.

Show-notes:

Key points

  • Keith is the author of the book “Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes”, the CEO and founder of Dominate Web Media and is also a co-host of the podcast “Perpetual Traffic”
  • Facebook ads are still a hit and effective
  • Talk to people on Facebook like talking to them in real life
  • Boost a post
  • Know what “Pixels” are in Facebook marketing
  • Facebook video ads are effective
  • Facebook audience video is the new big thing
  • Learn more about “Engagement on Facebook”

People mentioned

  • Frank Kern

Links mentioned

  • Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes
  • Dominate Web Media
  • Perpetual Traffic

Get in touch with Keith

  • Go to his website Dominate Web Media
  • Follow him on Twitter @keith_krance

Did you like this podcast?

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Facebook, podcast


Posted on May 18, 2016 by Adam Franklin

WMTW 129: Jason Leister the Incomparable Expert [Podcast]

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Updated on January 4th, 2017

“Each promise made and fulfilled, trust and credibility grows.” Jason Leister (Tweet this)

In this episode I talk to Jason Leister about being the expert and go to guy of your chosen niche.

Show-notes:

Key points

  • Jason is a direct response copywriter and also writes a daily email newsletter called “The Client Letter”.
  • He is the owner of the website IncomparableExpert.com.
  • Incomparable expert is about being the expert in your chosen field.
  • Identify clients and help them relieve their problem.
… Continue Reading
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