podcast Archives - Page 2 of 14

Posted on Sep 22, 2016 by Adam Franklin

WMTW 139: Greg Cassar from the Collective Part 1 [Podcast]

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“E-commerce is still in its very early days.” Greg Cassar (Tweet this)

In this episode I talk with Greg Cassar all about maximizing an e-commerce store.

Show-notes:

Key points

Greg Cassar is back on the podcast to talk about e-commerce.
E-commerce is the new trend in purchasing online.
It’s important to create and design your own brand name for your store.
16 Components for creating the perfect e-commerce business:
1. Repeat purchases
2. Demand
3. Re-targeting
4. Price
5. Cost effective shipping
6. Good multi supplier chain
7. Cost of goods sold
8. Google and Facebook like it
Get the next 8 in part 2 of Greg’s interview.

Posted on Sep 14, 2016 by Adam Franklin

WMTW 138: Meryl Johnston from BeanNinjas [Podcast]

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“Understand what you do, and know who your market is.” Meryl Johnston (Tweet this)

In this episode I chat with Meryl Johnston about how BeanNinjas started and how it continues to grow.

Show-notes:

Key points

She is the co-founder of BeanNinjas.com
Recurring revenue and a team service delivered product lead to starting BeanNinjas.com
Get a better understanding of your customer’s problems to produce a product.
Get your ideal client and market specifically.
Get your customers to become advocates.
Constantly work on building trust with your clients.

Posted on Aug 13, 2016 by Adam Franklin

WMTW 137: David Jenyns from Authority Content [Podcast]

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“Create quality content on a consistent basis.” David Jenyns (Tweet this)

In this episode I chat with David Jenyns on understanding Google and creating your “Authority Content” and founder of systemHUB.com.

Show-notes:

Key points

David has a new book entitled “Authority Content” and Founder systemHUB.com
Attention, Engagement and Trust
Content is the “bait”
The website should be the most valuable asset of the business
The 3Ps of creating Authority Content
- Present
- Product
- Promote
Videos are the best way to duplicate yourself

Links mentioned

Authority Content

Get in touch with David

Get the free kindle book from August 11 – 15 at AuthorityContent.com
Go to David’s website DavidJenyns.com
Follow David on Twitter @davidjenyns
Founder systemHUB.com

Did you like this podcast?

Posted on Jul 20, 2016 by Adam Franklin

WMTW 136: James Parnwell from The Online CO [Podcast]

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“SEO takes time, effort and consistency.” James Parnwell (Tweet this)

In this episode I talk to James Parnwell about SEO.

Show-notes:

Key points

SEO (Search Engine Optimization) is simply about making your website friendly to Google.
The Google Bot filters website codes and ranks them on search listings.
Key Factors
- Keywords
- Key Phrases
Paid ads can yield you results.
Google Ads give results fast but are paid; SEO takes time but is free.
Never stop working on your SEO
Backlinks can be dangerous.

Posted on Jul 13, 2016 by Adam Franklin

WMTW 135: Danny Flood from OpenWorldMag.com [Podcast]

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“Begin with the end goal in mind.” Danny Flood (Tweet this)

In this episode I talk to Danny Flood about working smarter, doing less and maximising your time.

Show-notes:

Key points

Danny is the author of several “Hacking” books. His first book is “Buy Your Own Island: The Ultimate Guide to Breaking Free and Making Your Dreams Reality.”
He also runs the OpenWorldMag.com and is host of The Open World Podcast.
Andy says he has more concentration when riding the subway.

Posted on Jul 6, 2016 by Adam Franklin

WMTW 134: Nate Smith the 80-20 Marketing Guy [Podcast]

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“The biggest single lesson is to validate” Nate Smith (Tweet this)

In this episode I talk to Nate Smith about “Validating”, the power of videos and email marketing.

Show-notes:

Key points

Nate is the 80-20 Marketing Guy.
It takes two years to launch a successful product.
Get inputs from your audience before launching a product.
Know your target audience.
“Validate” – What problem can I solve for you?
Learn from your audience
Speak personally and authentically.
Don’t launch anything unless your audience needs it.

Posted on Jun 22, 2016 by Adam Franklin

WMTW 133: Paul Greenberg from Deals Direct [Podcast]

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“To sell, you have to have your own brand.” Paul Greenberg (Tweet this)

In this episode I chat to Paul Greenberg about starting small, using different media marketing and NORA.

Show-notes:

Key points

Paul Greenberg is the founder of Deals Direct and also the author of the book Africa to the ASX.
He is known as the grandfather of Online Retail.
Selling with no profit but building a list of customers.
Used TV ads to build trust.
Continue optimisation with marketing.

Posted on Jun 15, 2016 by Adam Franklin

WMTW 132: Chloe Thomas from Customer Manipulation [Podcast]

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“Clever ways of manipulating people…” Chloe Thomas (Tweet this)

In this episode I talk to Chloe Thomas about the 5 steps in customer relationships and all about marketing.

Show-notes:

Key points

Chloe is the author of 4 books and is the host of the podcast eCommerce MasterPlan.
She has a new book out entitled “Customer Manipulation”.
Manipulate the customer to their benefit.
5 different stages/levels of relationships with your customer:
1. Getting traffic to your website (marketing)
  - Shiner-like tactic
  - Target marketing
  - Get-found marketing
2. From casual visitor to signing up for your email list
3. From signing up to buying
4. Becoming a repeat buyer
5. Turning into a regular buyer

Nothing is ever finished, continue optimising.

Posted on Jun 8, 2016 by Adam Franklin

WMTW 131: Aaron Fifield from Chat with Traders [Podcast]

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“I’d rather over deliver than under deliver.” Aaron Fifield (Tweet this)

In this episode I chat to Aaron Fifield about his success on Trading and Podcasting.

Show-notes:

Key points

Aaron is the host of the podcast “Chat with Traders”.
He started the podcast out of “frustration”.
Main motivation on the podcast is to expand his network.
Sponsorship is the main revenue.
Measure the total number of downloads within the first 6 weeks.
Affiliate links do not interest Aaron.

Posted on May 27, 2016 by Adam Franklin

WMTW 130: Keith Krance of Dominate Web Media [Podcast]

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“Find the right message and be authentic.” Keith Krance (Tweet this)

In this episode I chat with Keith Krance about Facebook ads and digital marketing.

Show-notes:

Key points

Keith is the author of the book “Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes”, the CEO and founder of Dominate Web Media and is also a co-host of the podcast “Perpetual Traffic”
Facebook ads are still a hit and effective
Talk to people on Facebook like talking to them in real life
Boost a post
Know what “Pixels” are in Facebook marketing
Facebook video ads are effective
Facebook audience video is the new big thing
Learn more about “Engagement on Facebook”

People mentioned

Frank Kern

Links mentioned

Get in touch with Keith

Go to his website Dominate Web Media
Follow him on Twitter @keith_krance

Did you like this podcast?

Posted on May 18, 2016 by Adam Franklin

WMTW 129: Jason Leister the Incomparable Expert [Podcast]

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“Each promise made and fulfilled, trust and credibility grows.” Jason Leister (Tweet this)

In this episode I talk to Jason Leister about being the expert and go to guy of your chosen niche.

Show-notes:

Key points

Jason is a direct response copywriter and also writes a daily email newsletter called “The Client Letter”.
He is the owner of the website IncomparableExpert.com.
Incomparable expert is about being the expert in your chosen field.
Identify clients and help them relieve their problem.