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Greg Cassar – The Collective

“E-commerce is still in its very early days.” Greg Cassar (Tweet this)

In this episode I talk with Greg Cassar all about maximizing an e-commerce store.

Show-notes:

Key points

• Greg Cassar is back on the podcast to talk about e-commerce.
• E-commerce is the new trend in purchasing online.
• It’s important to create and design your own brand name for your store.
• 16 Components for creating the perfect e-commerce business:
  1. Repeat purchases
  2. Demand
  3. Re-targeting
  4. Price
  5. Cost effective shipping
  6. Good multi supplier chain
  7. Cost of goods sold
  8. Google and Facebook like it
• Get the next 8 in part 2 of Greg’s interview.

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“Understand what you do, and know who your market is.” Meryl Johnston (Tweet this)

In this episode I chat with Meryl Johnston about how BeanNinjas started and how it continues to grow.

Show-notes:

Key points

• She is the co-founder of BeanNinjas.com
• Recurring revenue and a team service delivered product lead to starting BeanNinjas.com
• Get a better understanding of your customer’s problems to produce a product.
• Get your ideal client and market specifically.
• Get your customers to become advocates.
• Constantly work on building trust with your clients.

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“Begin with the end goal in mind.” Danny Flood (Tweet this)

In this episode I talk to Danny Flood about working smarter, doing less and maximising your time.

Show-notes:

Key points

• Danny is the author of several “Hacking” books. His first book is “Buy Your Own Island: The Ultimate Guide to Breaking Free and Making Your Dreams Reality.”
• He also runs the OpenWorldMag.com and is host of The Open World Podcast. 
• Andy says he has more concentration when riding the subway.

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“The biggest single lesson is to validate” Nate Smith (Tweet this)

In this episode I talk to Nate Smith about “Validating”, the power of videos and email marketing.

Show-notes:

Key points

• Nate is the 80-20 Marketing Guy.
• It takes two years to launch a successful product.
• Get inputs from your audience before launching a product.
• Know your target audience.
• “Validate” – What problem can I solve for you?
• Learn from your audience
• Speak personally and authentically.
• Don’t launch anything unless your audience needs it.

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“I’d rather over deliver than under deliver.” Aaron Fifield (Tweet this)

In this episode I chat to Aaron Fifield about his success on Trading and Podcasting.

Show-notes:

Key points

• Aaron is the host of the podcast “Chat with Traders”. 
• He started the podcast out of “frustration”.
• Main motivation on the podcast is to expand his network.
• Sponsorship is the main revenue.
• Measure the total number of downloads within the first 6 weeks.
• Affiliate links do not interest Aaron.

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“Each promise made and fulfilled, trust and credibility grows.” Jason Leister (Tweet this)

In this episode I talk to Jason Leister about being the expert and go to guy of your chosen niche.

Show-notes:

Key points

• Jason is a direct response copywriter and also writes a daily email newsletter called “The Client Letter”.
• He is the owner of the website IncomparableExpert.com.
• Incomparable expert is about being the expert in your chosen field.
• Identify clients and help them relieve their problem.