Posts Categorised: podcast

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“Marketing should be a hobby of every businessman.” Timbo Reid (Tweet this)

In this episode I talk to Timbo Reid about helpful marketing, content repurposing and outsourcing.

Show-notes:

Key points

• Tim is the host of the very popular show the Small Business Big Marketing podcast. 
• He also has a new book called “The Boomerang Effect”.
• The boomerang effect is the result of helpful marketing.
• It is getting more from your marketing than what you put in.

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“The biggest struggle is really knowing your customer.” Ilana Weschler (Tweet this)

In this episode I chat with Ilana about remarketing, Facebook ads and a lot more about online marketing.

Show-notes:

Key points

• Remarketing gives a business an opportunity to show an ad to a target customer.
• Pixels are free and have a maximum duration of 180 days.
• Never treat everybody the same with remarketing.
• Facebook ads give you an idea about your client’s behavior.
• Never bombard the same person with the same ad.

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“Anything is possible.” John McGrath (Tweet this)

In this episode I chat to John about writing, speaking, marketing and mentorship.

Show-notes:

Key points

• John is the CEO and founder of McGrath Estate Agents and is the author of several books including You, Inc. 
• He is also the co-host of the podcast “Million Dollar Agent”. 
• Writing a book gives:
  • Credibility.
  • A chance to look back and organise your thoughts.
• Tips for improving speaking:
  • Use your heart instead of your head
  • Prepare and practice
• Marketing strategies that deliver results:
  • Ability to communicate
  • Habit of innovation
  • Connecting skills
• Mentors fast track learning.

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“I build relationships, that is one of the biggest benefits.” Navid Moazzez (Tweet this)

In this episode I chat to Navid Moazzez about virtual summits, influencer outreach and a whole lot more.

Show-notes:

Key points

• Navid is known for running virtual summits.
• A virtual summit is having multiple speakers or experts in a conference connected via video.
• When organizing a virtual summit:
  • Have it for free.
  • Grow your email list.
  • Monetise at the back end.
• You can get speakers for lower costs at a virtual event.

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“Look at challenges as blessings in disguise.” Emma and Carla Papas (Tweet this)

In this episode I chat to Emma and Carla Papas, the Merrymaker Sisters, about getting started with an online business, podcasting, dealing with negative nellies, and getting a book deal.

Show-notes:

Key points

• Emma and Carla are well known as the “MerryMaker sisters”.
• They have their own podcast called “#MerryBiz”.
• Action is more important than learning.
• Make your audience informed about your product.
• Emma and Carla use Instagram as one of their top platforms.

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“The easiest laugh comes from acknowledging the obvious.” David Nihill (Tweet this)

In this episode I talk to David Nihill about funny public speaking, its do’s and dont’s and telling a funny story.

Show-notes:

Key points

• He is the author of the book “Do You Talk Funny? 7 Comedy Habits to Become a Better (and Funnier) Public Speaker.”
• Started getting traction by offering his book for free.
• He was terrified of public speaking as a beginner.
• Techniques on being a funny public speaker
  • Create a list of funny stories
  • Stick funny images on your presentation
  • Create a funny sequence
• Mistakes
  • Q and A at the end
  • A long bio and introduction
• Tell your joke as a story

People mentioned

• Joshua Foer

Links mentioned

• “Do You Talk Funny?

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“Speaking is a very powerful tool.” Grant Baldwin (Tweet this)

In this episode I talk to Grant Baldwin about public speaking, having fear and building connections.

Show-notes:

Key points

• Grant is the host of the podcast “Speaker Lab Podcast”
• Speaking can be used in different ways for your business.
• Fear is normal when speaking, it is the body’s way of telling you that what you are about to do matters.
• Calm yourself by practicing, a lot. Be more confident.