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Posts Categorised: podcast

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Posted on May 5, 2016 by Adam Franklin

WMTW 128: Timbo Reid from Small Business Big Marketing [Podcast]

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Updated on January 4th, 2017

“Marketing should be a hobby of every businessman.” Timbo Reid (Tweet this)

In this episode I talk to Timbo Reid about helpful marketing, content repurposing and outsourcing.

Show-notes:

Key points

  • Tim is the host of the very popular show the Small Business Big Marketing podcast. 
  • He also has a new book called “The Boomerang Effect”.
  • The boomerang effect is the result of helpful marketing.
  • It is getting more from your marketing than what you put in.
… Continue Reading
1 Comment
podcast


Posted on Apr 20, 2016 by Adam Franklin

WMTW 127: Ilana Weschler from Green Arrow Digital [Podcast]

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Updated on January 4th, 2017

“The biggest struggle is really knowing your customer.” Ilana Weschler (Tweet this)

In this episode I chat with Ilana about remarketing, Facebook ads and a lot more about online marketing.

Show-notes:

Key points

  • Remarketing gives a business an opportunity to show an ad to a target customer.
  • Pixels are free and have a maximum duration of 180 days.
  • Never treat everybody the same with remarketing.
  • Facebook ads give you an idea about your client’s behavior.
… Continue Reading
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podcast


Posted on Apr 13, 2016 by Adam Franklin

WMTW 126: John McGrath Author of You, Inc. [Podcast]

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Updated on January 4th, 2017

“Anything is possible.” John McGrath (Tweet this)

In this episode I chat to John about writing, speaking, marketing and mentorship.

Show-notes:

Key points

  • John is the CEO and founder of McGrath Estate Agents and is the author of several books including You, Inc. 
  • He is also the co-host of the podcast “Million Dollar Agent”. 
  • Writing a book gives:
    • Credibility.
    • A chance to look back and organise your thoughts.
  • Tips for improving speaking:
    • Use your heart instead of your head
    • Prepare and practice
  • Marketing strategies that deliver results:
    • Ability to communicate
    • Habit of innovation
    • Connecting skills
  • Mentors fast track learning.
… Continue Reading
1 Comment
podcast


Posted on Apr 6, 2016 by Adam Franklin

WMTW 125: Navid Moazzez from Virtual Summit Mastery [Podcast]

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Updated on January 4th, 2017

“I build relationships, that is one of the biggest benefits.” Navid Moazzez (Tweet this)

In this episode I chat to Navid Moazzez about virtual summits, influencer outreach and a whole lot more.

Show-notes:

Key points

  • Navid is known for running virtual summits.
  • A virtual summit is having multiple speakers or experts in a conference connected via video.
  • When organizing a virtual summit:
    • Have it for free.
    • Grow your email list.
    • Monetise at the back end.
… Continue Reading
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podcast


Posted on Mar 29, 2016 by Adam Franklin

WMTW 124: Emma and Carla Papas, the Merrymaker Sisters [Podcast]

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Updated on January 4th, 2017

“Look at challenges as blessings in disguise.” Emma and Carla Papas (Tweet this)

In this episode I chat to Emma and Carla Papas, the Merrymaker Sisters, about getting started with an online business, podcasting, dealing with negative nellies, and getting a book deal.

Show-notes:

Key points

  • Emma and Carla are well known as the “MerryMaker sisters”.
  • They have their own podcast called “#MerryBiz”.
  • Action is more important than learning.
  • Make your audience informed about your product.
… Continue Reading
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podcast


Posted on Mar 16, 2016 by Adam Franklin

WMTW 123: Jay Baer – Hug Your Haters [Podcast]

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“Criticism is the laboratory for improvement.” Jay Baer (Tweet this)

In this episode I chat to Jay Baer about customer service, responding to negative comments and hugging your haters.

Show-notes:

Key points

  • Jay is the author of the book “Hug Your Haters: How to Embrace Complaints and Keep Your Customers.”
  • Negative comments cannot be avoided; it should be treated as a favour
  • Only 5% of unhappy customers complain
  • When you don’t answer a complaint it decreases customer advocacy by up to 60%
  • When you answer a complaint it increases customer advocacy by 25%
  • Grab a screen capture before deleting anything
  • Use “Social Media Listening” software to get a better overview of all the feedback
  • Great customer service makes a company great

Links mentioned

  • Youtility: Why Smart Marketing Is About Help Not Hype

Get in touch with Jay

  • Go to his website HugYourHaters.com
… Continue Reading
2 Comments
podcast, Web Strategy


Posted on Mar 9, 2016 by Adam Franklin

WMTW 122: David Nihill from “Do you talk funny?” [Podcast]

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Updated on January 4th, 2017

“The easiest laugh comes from acknowledging the obvious.” David Nihill (Tweet this)

In this episode I talk to David Nihill about funny public speaking, its do’s and dont’s and telling a funny story.

Show-notes:

Key points

  • He is the author of the book “Do You Talk Funny? 7 Comedy Habits to Become a Better (and Funnier) Public Speaker.”
  • Started getting traction by offering his book for free.
  • He was terrified of public speaking as a beginner.
… Continue Reading
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podcast


Posted on Feb 24, 2016 by Adam Franklin

WMTW 121: Grant Baldwin from Speaker Lab [Podcast]

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Updated on January 4th, 2017

“Speaking is a very powerful tool.” Grant Baldwin (Tweet this)

In this episode I talk to Grant Baldwin about public speaking, having fear and building connections.

Show-notes:

Key points

  • Grant is the host of the podcast “Speaker Lab Podcast”
  • Speaking can be used in different ways for your business.
  • Fear is normal when speaking, it is the body’s way of telling you that what you are about to do matters.
  • Calm yourself by practicing, a lot.
… Continue Reading
1 Comment
podcast


Posted on Feb 17, 2016 by Adam Franklin

WMTW 120: Robert Gerrish from Flying Solo [Podcast]

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Updated on January 4th, 2017

“The time you enjoy wasting is not wasted time.” Robert Gerrish (Tweet this)

In this episode I chat to Robert Gerrish about starting a blog, quality content and loving and enjoying work.

Show-notes:

Key points

  • Robert is the Founder of Flying Solo, the host of the Flying Solo Podcast and co-author of the book Flying Solo: How to go it alone in business
  • Transition is important for growth.
  • Love what you do; getting revenue is the least concern.
… Continue Reading
1 Comment
Blogging, podcast


Posted on Feb 10, 2016 by Adam Franklin

WMTW 119: Josh Turner from LinkedSelling [Podcast]

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Updated on January 4th, 2017

“Position yourself as a peer rather than a vendor” Josh Turner (Tweet this)

Show-notes:

In this episode I chat to Josh Turner about his new book “Booked” and the 5 components process.

Key points

  • Josh has a new book titled “Booked” 
  • He is the founder and CEO of LinkedSelling.
  • The 5 Components process
    • Foundation – have the right things in place
    • Creating an authority platform – position yourself as a leader
    • Database building and prospecting – tools to continually bring people into business
    • Messaging machine – work prospects through your messaging
    • Email Blueprint – layer email to increase results
  • Contact them in multiple ways to increase response rate
  • Re-allocate the time you spend on social media

Links mentioned

  • Booked
  • LinkedSelling

Get in touch with Josh

  • Get a free copy of his book at Booked
  • Follow him on Twitter @JoshBTurner

Did you like this podcast?

… Continue Reading
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LinkedIn, Social Media Strategy, podcast


Posted on Feb 3, 2016 by Adam Franklin

WMTW 118: Tor Refsland from Time Management Chef [Podcast]

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Updated on January 4th, 2017

“I just love to connect with awesome people” Tor Refsland (Tweet this)

In this episode I chat to Tor Refsland about guest blogging, influencer outreach, and content marketing.

Show-notes:

Key points

  • Tor is known as the “Time Management Chef”.
  • He has been featured on 85 blogs and has 3000 email subscribers in his first year as a blogger.
  • As a start to guest blogging, contribute valuable content to get noticed.
  • Follow successful guest bloggers and learn from them.
… Continue Reading
2 Comments
Blogging, podcast
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