Posts Categorised: podcast

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Updated on July 16th, 2019

“Brand – It ain’t the logo, it’s what people think of you.” Ted Matthews (Tweet this)

In this episode I talk to Ted Matthews about everything branding.

Show-notes:

Key points

• Ted is the co-founder of Instinct Brand Equity Coaches and is also the author of the bestselling book Brand: It ain’t the logo* (*It’s what people think of you). 
• Your Brand is what people think of you and your business, be it good or bad.

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“The 3 roles of a CEO are: set the vision, build a great team and find resources.” Mike Overell (Tweet this)

In this episode I speak with Mike Overell about growing a startup in Silicon Valley, the challenges of recruitment and marketing from scratch.

Show-notes:

Key points

• Mike is the CEO and Co-founder of RecruitLoop.
• RecruitLoop answers the need for “Finding the right people.”
• Building off shore team members is a challenge for every business.
• As the CEO, Mike’s role is to:
  • Define the vision and direction
  • Find and hire the right team
  • Make sure there is enough resources
• Inbound marketing is their choice of getting found.