Posts Categorised: podcast

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“You know you’re on your path if it seems easy and feels right.” Liz Atkinson – Volpe (Tweet this)

Liz Atkinson-Volpe shares the lessons she has learned from rising $140M for charity, growing a 25,000 member community and launching a nonprofit.

Show-notes:

Key points

• Liz is the founder of Zest Possibilities, a company that offers sales and marketing support, events and promotion and business consultation.
• Liz is also the co-founder of the League of Extraordinary Women.

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“If it’s not selling, it’s not working.” Simon Knapp (Tweet this)

Simon Knapp talks to Toby Jenkins about his 20 years of retail experience and how that has translated into his new video marketing startup Pixmoto.

Show-notes:

Key points

• Simon is fired up by his everlasting pursuit for answers.
• He is the founder of Pixmoto, a video content creation company.
• In a retailing business, it is important that everything is done in process and in order.

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“Be customer focused and build your website around your customer.” James Schramko (Tweet this)

Adam Franklin chats to James about content marketing, why it’s good for traditional businesses and tips for getting started.

Show-notes:

Key points

• James is owner of SuperfastBusiness and is the host of the Podcast SuperFast Business with James Schramko
• Has done more than 500 podcasts including guesting and used his podcast as the main marketing instrument for his business.
• Knowing the target audience and creating relevant information is the key for accelerated marketing.

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“Systemise the message, humanise the experience.” Ben Fewtrell (Tweet this)

Adam Franklin chats to Ben about practical social media advice for business owners and some advanced marketing automation tips.

Show-notes:

Key points

• Ben is the CEO of ActionCoach, a business coaching and consulting company.
• Business coaches know less depth but more width in terms of business and are more focused on the overall growth.
• Do what you need to do, focus on creating quality content and outsource the rest.

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“Inbound marketing is the way to go.” Peter Barnes (Tweet this)

Peter Barnes shares the lessons he’s learned in his business and marketing journey and the 12 month turnaround of his education product business.

Show-notes:

Key points

• Peter is the CEO of LearnFast , an education technology business based in Australia.
• He has been an accountant, a journalist, a human resource associate and then become a CEO before venturing into creating LearnFast.
• How inbound marketing works for his business and what he pairs it with.

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“Just add another zero” Aimee Engelmann (Tweet this)

Toby Jenkins talks to Aimee Engelmann about how her first clients were crucial to growing Beepo from 0 to 150 staff in 1 year.

Show-notes:

Key points

• Aimee is the founder and CEO of Beepo, a Business Process Outsourcing company based in the Philippines.
• Beepo started in 2014 and grew from 0 to 150 staffs in only 1 year.
• How they remotely manage all operations in the Philippines.

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Updated on May 14th, 2015

“Success comes before work only in the dictionary.” Waverley Stanley (Tweet this)

Waverley Stanley shares the importance of creating a family around a non-profit organisation.

Show-notes:

Key points

• Waverley is the founding director of Yalari, a non-profit organization that offers scholarships to Australia’s indigenous children.
• Yalari started in 2005 with 3 children as their scholars, now; they have 177 children in 28 schools in Australia.
• His 2 goals in life
• What his catalyst was to start Yalari when he was 12 years old
• The importance of making people believe in your goal
• How to make advocates of your organisation
• The meaning and the stories behind their values – Integrity, Honesty, Openness, Accountability, Responsibility and Inclusiveness.

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Updated on May 18th, 2015

“My marketing philosophy focuses on 2 things: Community and Education” Ben Love (Tweet this)

 Ben Love shares some of his surprising results from using Webinars to drive Enquiry.

Show-notes:

 Key points

• Ben is the owner and founder of Grassroots IT, an outsourcing IT company. 
• He is also the host of The Small Business Technology Show Podcast.
• The business started from a garage with an old computer.
• How Ben has broken down his business journey into 3 phases and why marketing is just now absorbing most of his time.

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Updated on April 26th, 2015

“Ignorance drives fear in a sense.” Dionne Lew (Tweet this)

Adam Franklin chats to Dionne about the absence of business executives on social media and why there is no reason to be afraid.

Show-notes:

 Key points

• Dionne is the author of the book “The Social Executive: How to Master Social Media and Why it’s Good for Business” and is the owner of the blog DionneLew.com
• Executives should close the gap by being active on social media.

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“Read lots and lots to get an idea of what the arguments are.” Toby Carlisle (Tweet this)

Toby Carlisle talks to Toby Jenkins about the marketing strategy and process for investment funds and his lessons from his journey to establishing authority: blogging, national media coverage, Twitter, influencer outreach and much more.

Show-notes:

Key points

• Toby founded an investment firm in Los Angeles named Eyquem Investment Management.
• Co-authored the book “Quantitative Value, + Web Site: A Practitioner’s Guide to Automating Intelligent Investment and Eliminating Behavioral Errors,” and is the author of the book “Deep Value: Why Activist Investors and Other Contrarians Battle for Control of Losing Corporations.