Posts Categorised: Search

We’re well into 2016, and as ever the average link builder’s toolbox is a predictable thing:

1. You write some content.
2. You pitch and promote it.
3. You hope the links roll in.

Site owners and SEO experts alike have their own variation on this familiar formula. A tweak here. An adjustment there. But for most, the link building process is largely homogenous; a link building process that requires a lot of time, work, and hope that the links roll in. No matter how well written your content may be.

So today we’re exploring ways to mix things up.…

Bloggers, vloggers, Twitter personalities, Instagram stars, and other types of influencers are great at spreading buzz and getting thousands of eyeballs on your brand.

But how exactly can brands benefit from influencer marketing? Can this type of marketing really improve SEO and even influence sales?

The proof is in the (statistical) pudding.

The Staying Power of Influencer Marketing

According to 81% of marketers who have tried it, influencer marketing works as a way to boost your search performance and benefit your business.…

This is a guest video from Reload Media’s Brendan Lidster.

Here is the full transcript of the video:

Hi everyone. I’m here today to talk to you about Reload’s Philosophy on SEO.

Now, with over 200 ranking signals, it’s very easy to get caught up in the number of links pointing to a site or the number of times your keyword is on a page, or the number of keywords you can get stuffed into a title tag.

But I really want to reveal something different to you – and that is, what Google really wants… is what people want.…

Owning and running your own business, especially in the early days, is not a responsibility you take on for rest and relaxation. Owning a business is work, lots of it, and the success or failure of your venture is going to hang in the balance for a while.

The key to reducing the stress and risk associated with running your own business is understanding. Having a solid knowledge of the pitfalls and risks of the environment you’re stepping into will help you recognise and dodge them when they inevitably crop up in your path.…