Posted on Apr 20, 2018 by Adam Franklin

89 Web Tools for Everyday Business (p.s. most are free!)

While web marketing is often the first discussion we have with clients when it comes to web strategy, marketing is the thin edge of the wedge when it comes to creating value for businesses on the web. What about recruitment, customer service, communications, business intelligence, accounting, financial modelling, bookkeeping, note-taking? There are so many tools now available to make life easier and create much more value for businesses in all of these areas.

At Bluewire Media, we’ve moved towards web based products and the cloud. Why? For 3 reasons:

To build a “work from anywhere” philosophy (Google Apps and Skype means we’ll never again be stranded as we were with the Brisbane Floods last year, not to mention working from Brisbane, Sydney, Bali and San Francisco or indeed anywhere in the world)
To access information and expertise that is as current as possible (accounting with Saasu has live bank feeds for up to the minute cash flows)
To benefit from fantastic products that often require little or no training and are much cheaper than their traditional software counterparts (like 37signals’ CRM called Highrise and Basecamp, their project management system).

Posted on May 18, 2017 by Belle Balace

21 Point SEO Blog Post Checklist To Improve Your Rankings [Infographic]

Lack of resources unearths creativity and new skills.

If you’re a part of a small business, or you are your own team, you probably know what I’m talking about. When you’re starting a new business or marketing campaign and you’re on a tight budget, you have to be resourceful.

One of the good things about the tech age is that you can learn how to do anything anywhere you are. If you want to learn how to cook Garlic Parmesan Shrimp Pasta, or how to have good looking abs in a month, go read blog posts and watch videos.…

Posted on Oct 5, 2016 by Adam Franklin

WMTW 141: John Jantsch from Duct Tape Marketing [Podcast]

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Updated on January 4th, 2017

“SEO has become a strategic component.” John Jantsch (Tweet this)

In this episode I talk with John Jantsch about SEO; sharing tips and strategies for better organic search traffic.

Show-notes:

Key points

John is the founder of the website DuctTapeMarketing.com
He has a new book coming out entitled SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
SEO is a strategic marketing tool
Link building is just like networking
Tools
- Buzzsumo
- Keywordtool.io

Posted on Sep 20, 2016 by Robert Kramers

7 Untapped Link Building Methods & Strategies For 2016

We’re well into 2016, and as ever the average link builder’s toolbox is a predictable thing:

You write some content.
You pitch and promote it.
You hope the links roll in.

Site owners and SEO experts alike have their own variation on this familiar formula. A tweak here. An adjustment there. But for most, the link building process is largely homogenous; a link building process that requires a lot of time, work, and hope that the links roll in. No matter how well written your content may be.

So today we’re exploring ways to mix things up.…

Posted on Jul 20, 2016 by Adam Franklin

WMTW 136: James Parnwell from The Online CO [Podcast]

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Subscribe: Android | RSS

Updated on January 4th, 2017

“SEO takes time, effort and consistency.” James Parnwell (Tweet this)

In this episode I talk to James Parnwell about SEO.

Show-notes:

Key points

SEO (Search Engine Optimization) is simply about making your website friendly to Google.
The Google Bot filters website codes and ranks them on search listings.
Key Factors
- Keywords
- Key Phrases
Paid ads can yield you results.
Google Ads give results fast but are paid; SEO takes time but is free.
Never stop working on your SEO
Backlinks can be dangerous.

Posted on Jun 28, 2016 by Eti Natchum

How Influencer Marketing Boosts SEO and Grows Sales

Updated on December 23rd, 2019

Bloggers, vloggers, Twitter personalities, Instagram stars, and other types of influencers are great at spreading buzz and getting thousands of eyeballs on your brand.

But how exactly can brands benefit from influencer marketing? Can this type of marketing really improve SEO and even influence sales?

The proof is in the (statistical) pudding.

Bonus: Influencer Outreach Email Template (free PDF download)

The Staying Power of Influencer Marketing

According to 81% of marketers who have tried it, influencer marketing works as a way to boost your search performance and benefit your business.…

Posted on May 24, 2016 by Brendan Lister

What Google Really Wants To See [SEO Tips Video]

Updated on November 23rd, 2019

What Google really wants

This is a guest video from Reload Media’s Brendan Lidster.

Here is the full transcript of the video:

Hi everyone. I’m here today to talk to you about Reload’s Philosophy on SEO.

Now, with over 200 ranking signals, it’s very easy to get caught up in the number of links pointing to a site or the number of times your keyword is on a page, or the number of keywords you can get stuffed into a title tag. But here’s what Google really wants.…

Posted on May 12, 2016 by Will Blunt

How To Do SEO For A Website [Beginner’s Guide]

Understanding how to do SEO for a website is a crucial part of online marketing and your web strategy.

Why?

Because search engines send the most consistent and sustainable website traffic. Some reports suggest that over 60% of all web traffic comes from organic search results, compared to only a fraction from social media, referral sites and other channels.

This is massive if you want to build a business online. (Or you’re helping people do so as a consultant)

If search engine traffic is so important, the question then becomes… What are the major search engines actually looking for?…

Posted on Apr 1, 2016 by Will Blunt

How to Create Content 10x Better Than Your Competitors [Infographic]

If you want to create content that is worthy of page one rankings, hundreds of social shares and some serious buzz from your customers – it needs to be better than anything else already out there.

You need to get under the hood of a topic that your audience cares about, and create a resource you can be proud of. A piece of content that is congruent with your brand, highlights your unique point of difference and blows the competition out of the water.

The team at Siege Media created a one-of-a-kind resource on increasing website traffic. Inside…

Posted on Mar 24, 2016 by Feroz Syed

6 Powerful SEO Strategies for 2016 (Plus Tips and Tools – Infographic)

Updated on August 14th, 2019

The importance of a good SEO strategy cannot be understated, and it is constantly evolving.

Our understanding of marketing has been constantly changing; from the bombardment of excessive graphics and keywords, to the modern, cohesive styles of native advertising and quality content, search engines have kept pace with the expectations of their users, with new algorithms pushing poorly maintained sites further down the first page of search results.

If you are operating an online presence or business, and you haven’t looked at your search engine optimisation strategies lately (or ever), then you are probably losing out on serious amounts of online traffic due to poor optimisation!…

Posted on Mar 15, 2016 by Ben Maden

10 Essentials For Understanding SEO As A New Business Owner

Updated on June 15th, 2016

Owning and running your own business, especially in the early days, is not a responsibility you take on for rest and relaxation. Owning a business is work, lots of it, and the success or failure of your venture is going to hang in the balance for a while.

The key to reducing the stress and risk associated with running your own business is understanding. Having a solid knowledge of the pitfalls and risks of the environment you’re stepping into will help you recognise and dodge them when they inevitably crop up in your path.…