Search engines in 3 steps
Marketing in The Age of Google (by Vanessa Fox) is an insightful book about search, how it’s impacted the web and our lives, and how to make the most of it for business.
Vanessa goes into detail about the specifics of search engine optimisation and how search engines can be used for business planning, research and testing. i definitely agree with the tag line: “Your online strategy IS your business strategy”. The information is good, tying together the various concepts and tools available with examples and diagrams.…
Continue Reading